|Audi is ahead of BMW in the global luxury segment sales race, and models like the new A3 sedan and this A3 Cabriolet will help maintain its lead. (Photo: Audi)|
Audi says that it’s sold 242,400 units from January 1 through February 28, a 9.3-percent gain over the same period last year, whereas BMW is only up 8.9 percent with 242,017 units sold over the same period.
“Competition in the premium segment is more intense than ever,” stated Audi CEO Rupert Stadler in a Bloomberg report. According to Bloomberg, Audi was 429 units behind BMW during the same two months last year, which when added to the 383-unit lead it has now represents an 812-unit gain over January and February last year.
|BMW won’t take sitting in second place lightly, and models like this new 2 Series Active Tourer should help bring the premium brand back into first place. (Photo: BMW)|
The news has to be pleasing 500 km north of Audi’s headquarters in Wolfsburg, too, as that city’s biggest business is trying to become the world’s largest automaker, Volkswagen on track to sell more than 10 million vehicles (including heavy trucks) during 2014, which might give it enough sales to bypass Japanese mega-corp Toyota.
While BMW is investing millions into new products such as the upcoming front-wheel drive
|Mercedes-Benz might be in third, but small crossover SUVs like this compact GLA-Class will surely make a difference in its quest for a larger piece of the premium pie. (Photo: Mercedes-Benz)|
While Audi employees are no doubt on a high right now, they’ll want to curb their enthusiasm for the time being and continue their hard work, as there are 10 months left and BMW won’t exactly be raising the white flag anytime soon. Expect this one to get dirty as the months click by, we’re in for one very exciting high stakes heavyweight fight. Mercedes-Benz will just have to enjoy watching this one from ringside.
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