The Canadian Black Book (CBB) gave two of Porsche’s models top ratings in their respective categories for retained value, helping to the German marque earn best overall luxury brand honours in the…

Porsche once again proven best luxury brand for retained value

2018 Porsche Panamera Turbo S E Hybrid2018 Porsche Panamera Turbo S E Hybrid
Porsche is once again top of the luxury heap for retained value, with the Panamera four-door coupe noted for winning its category. (Photo: Porsche)

The Canadian Black Book (CBB) gave two of Porsche’s models top ratings in their respective categories for retained value, helping to the German marque earn best overall luxury brand honours in the third-party rating firm’s 2018 Best Retained Value Awards. 

CBB once again awarded the Panamera four-door coupe with its most coveted prize in the “Premium Luxury Car” category, resulting in its fifth consecutive title, and did likewise for the Cayenne sport utility in the “Midsize Luxury SUV”, which has won the award three years in a row. 

2018 Porsche Cayenne GTS
The Cayenne mid-size SUV also won its segment, helping to push the entire Porsche brand to 66-percent retained value after four years of ownership. (Photo: Porsche)

“We are delighted to accept the Overall Brand – Luxury and the two model awards from Canadian Black Book,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “These acknowledgments by the leading authority reinforce the value retention of our product line which ultimately benefit our customers.” 

Possibly more important than singling out specific models, the overall brand award is recognition for best average retained value throughout Porsche’s entire lineup, with Porsche entire product portfolio retaining 66 percent of its value over four years. 

2018 Porsche 718 Boxster S
The 718 Boxster S won its category last year, but fell one place short for 2018. (Photo: Porsche)

This means if you purchase a Porsche 718 Cayman, 718 Boxster, one of the many 911 models, or a Macan SUV, plus of course the Panamera and Cayenne that won their categories, you’ll have a better chance of holding onto more of its value over four years than a given competitor, unless that challenger won its segment in this year’s Best Retained Value Awards. 

To clarify, the 718 Boxster two-seat convertible took home CBB’s “Premium Sports Car” category last year, but this year the honours went to the Chevrolet Corvette, with the Boxster coming in second and the Porsche Cayman rounding out the top three spots, an impressive showing for Porsche just the same. 

2018 Porsche Cayman S
The 718 Cayman took home third-place in its segment. (Photo: Porsche)

On that note, other premium nameplate winners included the Mercedes-Benz CLA-Class for best “Entry Luxury Car” (a category Porsche doesn’t compete in), the Lexus GS Series for best “Luxury Car” (ditto), the Mercedes-Benz GLK-Class (now replaced by the GLC-Class) for best “Compact Luxury Crossover/SUV”, with the Macan not even showing up in the top-three that’s otherwise filled out by the new Audi Q5 in second and Range Rover Evoque in third, and finally the Mercedes-Benz G-Class for CBB’s “Full-size Luxury Crossover/SUV” category (that also has no Porsche competitor). 

2018 Porsche Macan GTS
The Macan is well liked by owners and the media, but it nevertheless didn’t receive a top-three rating with CBB. (Photo: Porsche)

Of note, the Panamera had to overcome strong challengers in order to win the “Premium Luxury Car” category, including the second-place Mercedes-Benz S-Class and third-place Mercedes-Benz CLS-Class, while the Cayenne muscled out the Lexus GX 460 and Lexus RX 350 to take home this year’s title. 

“If you are the owner of one of these award winners and hold a loan or in some cases even a lease for the vehicle, you could be in a better position when it comes time to get into a new vehicle,” says Brian Murphy, VP Research and Editorial, at Canadian Black Book. “High depreciation, the single most expensive cost of owning a vehicle, can be a back breaker, especially if you are in a long-term loan, holding many consumers in negative equity where their vehicle is worth less than the outstanding amount due on the loan for almost the entire term of the loan” 

2018 Porsche 911 Carrera Cabriolet GTS
The 911 has always held its value well, but it doesn’t rate as highly as Porsche’s two 718 models. (Photo: Porsche)

All said the future might not be as positive for retained values overall as the last four years were, whether discussing Porsche or its competitors. 

“What a great year for retained values,” commented Brad Rome, President, Canadian Black Book. “That said, the feeling is that we are getting close to the turning point where values are going to begin to retreat.  Market conditions, most notably the increase in supply in the U.S. and Canada is expected to put downward pressure on prices moving forward.”

Audi and Subaru have been named best Mainstream Brand and best Premium Brand respectively in ALG’s 2018 Canadian Residual Value Awards (RVA), an important benchmark used for forecasting future vehicle…

Audi and Subaru earn top honours in 2018 ALG Canadian Residual Value Awards

2018 Subaru Impreza
The Subaru Impreza achieved best residual value in its “Compact” class. (Photo: Subaru)

Audi and Subaru have been named best Mainstream Brand and best Premium Brand respectively in ALG’s 2018 Canadian Residual Value Awards (RVA), an important benchmark used for forecasting future vehicle values by auto industry professions.

Now in its 10th year, ALG’s RVA projects future values of new models from 26 separate market segments, ranging from “Alt-fuel” to “Fullsize Commercial Van” and everything in between. There are many ways to measure value, although within the car industry the difference between the initial price paid for a new vehicle and its resale value after three or four years is a key parameter. ALG uses the average ownership duration of four years to determine mainstream volume brand values and three years for premium brands, with the results showing both Subaru and Audi are tops in their respective sectors.

2018 Subaru Crosstrek
The Crosstrek earned best resale value in the “Subcompact Utility” category. (Photo: Subaru)

“Depreciation is the single biggest cost of vehicle ownership, and informed consumers understand the importance of resale value when making their purchase decision,” said Eric Lyman, vice president of ALG. “The ALG Residual Value Award is a meaningful achievement in the hyper-competitive automotive landscape. Residual values are a key indicator for the market success of a vehicle, factoring in quality, product execution and brand desirability as primary drivers of ALG’s forecast.”

This is Subaru’s fourth consecutive RVA mainstream brand win, showing an impressive consistency in quality, execution and desirability. This year the brand earned four segment awards, including the Impreza in the “Compact” class, the Crosstrek in the “Subcompact Utility” segment, the Outback in the “Midsize Utility 2nd Row Seating” segment, and the WRX in the “Sportscar” segment.

2018 Subaru Outback
Subaru’s Outback has the highest residual value in the “Midsize Utility 2nd Row Seating” segment. (Photo: Subaru)

Other notable mainstream brands include Toyota that dominated SUV and truck segments with five RVAs including the Tundra achieving its eighth consecutive year topping the “Fullsize Pickup” category, the Tacoma at five RVA “Midsize Pickup” class awards in a row, the Highlander winning the “Midsize Utility 3rd Row Seating” segment, the 4Runner in the “Off-Road Utility” class, and the Sequoia earning top marks in the “Fullsize Utility” category. Honda received three RVA segment awards including the Fit in the “Subcompact” class, Accord in the “Midsize” category, and Odyssey in the “Minivan” segment.

Nissan managed two winners including the Rogue in the “Compact Utility” class and Maxima in the “Fullsize” segment, while the only one-off deserving mention is Kia’s Niro in the “Alt-fuel” category.

2018 Audi A5 Coupe
Audi’s A5 has the best residual value amongst “Premium Midsize” models. (Photo: Audi)

Audi, which has experienced a dramatic upsurge in new vehicle sales in recent years, achieved four category wins including the A5 in the “Premium Midsize” class, A7 in the “Premium Fullsize” segment, Q5 in the “Premium Compact Utility” segment, and Q7 in the “Premium Midsize Utility 3rd Row Seating” category.

“Audi has emerged in recent years as a contender in the luxury space against top European rivals, finding success with new product entries in the utility space and emphasizing innovative technologies that have resonated well with luxury consumers,” stated an ALG press release.

2018 Audi Q5
The new Q5 is rated highest for resale value in the “Premium Compact Utility” segment. (Photo: Audi)

Mercedes also took home four awards, albeit with two in the commercial sector. The winners included the Metris in the “Midsize Commercial” segment and the Sprinter in the “Fullsize Commercial” category, while its CLA Class took home top marks amongst “Premium Compact” models, and the G-Class achieved the highest score in the “Premium Fullsize Utility” segment.

No other premium brand earned multiple RVAs, but notable mentioned include the Maserati Quattroporte in the “Premium Executive” class, the Porsche 718 Boxster in the “Premium Sportscar” segment, and the Land Rover Range Rover Velar in the “Premium Midsize Utility 2nd Row Seating” category.

For the second year in a row, Porsche has been named the 2018 model year luxury brand winner of Kelley Blue Book’s annual Best Resale Value Awards, while Toyota took home the award in the mainstream…

Porsche earns KBB Best Resale Value Award

2018 Porsche 718 Cayman S
The Porsche 718 Cayman won its category in KBB’s 2018 Best Resale Value Award, while Porsche earned Best Resale Value amongst luxury brands too. (Photo: Porsche)

For the second year in a row, Porsche has been named the 2018 model year luxury brand winner of Kelley Blue Book’s annual Best Resale Value Awards, while Toyota took home the award in the mainstream volume brand sector.

“Once again, Toyota and Porsche earn tops honours in the brand and luxury brand categories, respectively, with the highest average projected resale value among their full model lineups,” said Eric Ibara, KBB’s director of residual values in a press release.

This is the 16th year of the award, which is based on projections from KBB’s Residual Value Guide. Brands are awarded for their vehicles’ projected retained value after five years of ownership.

2018 Porsche 911 Carrera T
The Porsche 911 Carrera also won its category in KBB’s 2018 Best Resale Value Award. (Photo: Porsche)

“You can be confident a vehicle will retain its value well if you pick from Kelley Blue Book’s list of Best Resale Value Award winners,” added Ibara.

On average a 2018 model year vehicle will only will retain about 35.1 percent of its MSRP, but each vehicle named in Kelley Blue Book’s Top 10 for Best Resale Value is projected to retain more than 46 percent of its original value.

The Irvine, California-based third-party analytical firm chose the 2018 Porsche 718 Cayman for the “Best Sports Car” category, with the 718 Boxster finishing second in the same category, while the 2018 Porsche 911 earned “Best High Performance Car”, 2018 Porsche Panamera won “Best High-End Luxury Car”, and 2018 Porsche Macan took home the “Best Luxury Compact SUV/Crossover”.

2018 Porsche Macan GTS
The 2018 Porsche Macan (shown) won its class for best resale value, as did Porsche’s Panamera four-door sport sedan. (Photo: Porsche)

Residual values represent the projected auction values of vehicles with 75,000 miles (120,700 km) on their odometers after five years of use.

According to KBB, the analysts responsible for establishing residual values review statistical model output sourced from millions of transactions.

Also notable, low-volume models are excluded from consideration unless being evaluated within luxury, sports car, high-performance, or electric vehicle categories.