Mazda is in a unique branding position, in that it’s wholly independent and therefore able to offer more for the money than some of its rivals.
What do I mean? Most of Mazda’s rivals offer a higher priced premium brand for owners to gravitate to when they might otherwise feel the inclination to move up to a BMW or Mercedes-Benz, and therefore they won’t allow their mainstream volume models to wander too far upmarket in design or finishings so as not to interfere with this hierarchal brand strategy, but Mazda has no such constraints, so therefore its cars and SUVs are often a cut above their rivals.
Take the 2019 CX-9 mid-size crossover SUV I’m driving this week. It looks like it could’ve rolled off the assembly line of a luxury manufacturer thanks to a big, stylish satin-silver grille with special night illumination that wraps around its lower half, full LED headlamps with auto high beams, adaptive cornering capability and auto self-leveling, a beautifully aerodynamic lower front fascia with integrated LED fog lamps, stunning 20-inch light grey high lustre alloy wheels wrapped in 255/50R20 all-season tires, tastefully applied satin-chrome trim all-round, and a great deal more on the outside.
That said it’s the CX-9 Signature’s interior that really makes occupants feel pampered, much thanks to a two-tone brown and black motif that includes soft Nappa leather upholstery with beautifully detailed stitching, genuine Santos Rosewood trim on the centre console and doors, aluminum dash and upper door panel inlays, satin-chrome interior switchgear, loads of soft-touch surfacing throughout, fabric-wrapped front roof pillars, LED overhead and ambient lighting, plus more, while areas not seen are stuffed full of sound-deadening insulation, the windshield and front windows are made from noise-isolating glass, and plenty of additional refinements to the body shell, steering and suspension systems make everything from the way its doors close to the CX-9’s overall driving dynamics feel as if it were a luxury-branded SUV, while providing a much quieter interior.
The driver and passengers alike will be comforted in other ways too, for instance in the knowledge that the CX-9 Signature is one of the most advanced vehicles on the road when it comes to advanced driver assistance and safety systems, with all the usual active and passive safety features complemented by adaptive cruise control with stop and go, forward obstruction warning, Smart Brake Support and Smart City Brake Support autonomous emergency braking with pedestrian detection, advanced blind spot monitoring, rear cross traffic alert, lane departure warning, lane keeping assist, traffic sign recognition, new seatbelt reminders on the second- and third-row seats, and more.
The CX-9 Signature offers an impressive assortment of electronics too, such as a head-up display that projects key information onto the windshield ahead of the driver for easy viewing, a 7.0-inch colour TFT display within the primary gauge cluster, an 8.0-inch tablet-style infotainment touchscreen on the dash top with new Apple CarPlay and Android Auto smartphone integration, new SiriusXM Traffic Plus and Travel Link data services with information on real-time traffic, weather conditions, fuel prices, and sports scores, a new four-camera 360-degree surround parking camera with a bird’s-eye overhead view, navigation with detailed mapping, 12-speaker Bose audio with Centerpoint surround and AudioPilot noise compensation technologies, plus SurroundStage signal processing, satellite and HD radio, voice activation, Bluetooth phone connectivity and audio streaming, text message reading and response capability, plus much more for just $51,500, which is superb value when comparing to luxury branded crossover SUVs with similar equipment (check out all 2019 Mazda CX-9 trims and pricing at CarCostCanada, plus make sure to learn about any available rebates and save even more by getting the 2019 CX-9’s dealer invoice pricing).
Other features that provide CX-9 Signature owners with a premium-branded experience are proximity access with pushbutton ignition, an electromechanical parking brake, a new frameless auto-dimming rearview mirror, new power-folding side mirrors, a Homelink garage door opener, a reworked overhead console with always appreciated sunglasses storage and a better designed LED room lamp control switch, front and rear parking sensors, tri-zone automatic climate control, a heated leather-wrapped steering wheel with premium cross-stitching detailing, a 10-way power-adjustable driver’s seat with powered lumbar support and memory, an eight-way powered front passenger’s seat with power lumbar, three-way heated and new cooled front seats, heated rear outboard seats, rear side window sunshades, and more.
The changes to the CX-9’s steering and suspension systems not only provide the higher-quality, more premium-like ride noted earlier, but were also designed to deliver greater linear behavior at high speeds, and I’ll let you know how Mazda succeeded in my full road test review. Likewise, I’ll comment on how the carryover its G-Vectoring Control technology feels while seamlessly shifting more torque to the front wheels during corner entry and then sending it rearward upon exit, how i-Activ AWD deals with inclement conditions (although we only had to deal with a rain storm during our weeklong test), how the dynamic pressure turbo-enhanced SkyActiv-G 2.5 four-cylinder engine responded to throttle input at takeoff, when exiting fast-paced corners and while passing on the highway, and whether or not the SkyActiv-Drive six-speed automatic transmission was still up to snuff in an era of seven-, eight-, nine- and even 10-speed autoboxes, not to mention CVTs, despite the inclusion of manual actuation and Drive Selection with a Sport mode.
Mazda is very clear in its specifications that the engine makes 250 horsepower with 93 octane gas or higher, but I’m going to correctly guess that the majority of journalists refill it will much cheaper 87 octane, so the engine is probably only making the 227 horsepower claimed with the lower grade gasoline, but this said its extremely robust 310 lb-ft of torque doesn’t change with the budget fuel and only needs 2,000 rpm to release full twist, so I wouldn’t worry too much about thrust.
As for the rest of the story, make sure to come back for my full review…