2017 Lincoln Continental Reserve 3.0L AWD

Is the new Continental a game changer for Lincoln? Ford’s luxury brand is hardly the first choice for most of today’s high-flying execs, but its new 2017 Continental could change market perceptions as well as Lincoln’s fortunes.

2017 Lincoln Continental Reserve
The Continental’s rear styling is even more distinctive. (Photo: Karen Tuggay, Canadian Auto Press)

How do we know? We’ve got a near top-line 400 horsepower 3.0-litre turbo V6 Reserve trimmed model in our garage this week and so far so good… or rather, so far so great!

The Continental offers a brand new face in the luxury segment, which is nothing new for Lincoln that’s been changing up its design language every half decade in a seemingly never-ending quest for a new trademark look since the classic Rolls-Royce-like waterfall radiator went out of style back in the ‘90s, along with the last car to wear the Continental nameplate. Still, Lincoln may just be onto something that sticks with the new Continental.

2017 Lincoln Continental Reserve
Lincoln takes its interior refinement to a whole new level with the Continental. (Photo: Karen Tuggay, Canadian Auto Press)

We weren’t first to question the new model’s familiarity to Jaguar, a brand Ford Motor used to own along with Land Rover, Aston Martin and Volvo within its now defunct Premiere Auto Group division. Ford has come under fire for unabashedly borrowing key design cues from these brands in past and current models, Land Rover styling purged for the Explorer, Aston Martin for the Fiesta, Focus and Fusion, and the Jaguar E-Type’s muse previously called upon for the big oval grilles in ‘90s Taurus and Contour models. Now that the Continental is parked in our driveway, however, it takes on a look all its own.

2017 Lincoln Continental Reserve
Check out these 30-way powered seats, the closest that car seats get to first-class airline perches. (Photo: Karen Tuggay, Canadian Auto Press)

Our Burgundy Velvet painted 3.0 GTDI AWD Reserve tester gets a Cappuccino luxury leather interior with (get this) 30-way powered multi-contour front seats! They look like they’re right out of a concept car, and are some of the most comfortable perches in the industry. Additional features include full LED headlamps with auto high beams, proximity keyless access, pushbutton start, a heatable steering wheel, a fully configurable TFT colour gauge cluster, Sync3 infotainment with Apple CarPlay and Android Auto, a 360-degree surround parking monitor, sensational sounding 19-speaker Revel Ultima audio, heated rear outboard seats, a panoramic glass sunroof, plus a host of autonomous driving technologies like adaptive cruise control, self-parking, pre-collision assist, and more.

2017 Lincoln Continental Reserve
Rear seat legroom is Town Car like, but the seats are much more comfortable. (Photo: Karen Tuggay, Canadian Auto Press)

We’ll leave the driving dynamics details for our upcoming road test review, but suffice to say that standard torque-vectoring AWD and electronically controlled damping makes sure this big sedan handles like Lincoln’s old LS without the ride harshness. Considering the new Continental sits on a stretched and otherwise modified version of the current mid-size MKZ platform architecture, that’s a sound bit of automotive engineering.

Come back soon for a thorough road test review, when we’ll go over the Continental’s trim lines, standard and optional features, as well as the functionality and ease of use of those features, plus a whole lot more…