As far as four-door sedans go the Sonata is hardly the most important in Hyundai's five-model Canadian lineup. Its entry-level Accent and second-rung Elantra combine to outsell their mid-size counterpart by more than five to one, yet this reality has nothing to do with the Sonata's desirability within its own mid-size segment, as a similar scenario also gets played out within other mainstream volume brands. Still, while the majority of Canadians purchase smaller cars there's a place in our market for larger family sedans, and the competition between brands for those buyers who step up to these more expensive models is sign enough that they're a critically important component to the overall financial health of any automaker.
Certainly it's about profits, but doing well in the mid-size sector might be even more important to a brand's image. Name the volume brands that don't offer a competitive mid-size model and I'll show you a company that's not in very good fiscal health. Remember Read Full Story
Hyundai has done very well with its popular Sonata family sedan, but despite enjoying so much success with the previous model they’ve changed things up for 2015 by leading us in an all-new styling direction.…
