A news story that may have passed under the radar this year saw Mercedes-Benz once again winning Vincentric Best Fleet Value in Canada awards for its lineup of Metris and Sprinter commercial vans. You’ve…

Four Mercedes-Benz Vans earn Vincentric Best Fleet Value in Canada awards

2017 Mercedes-Benz Metris and Sprinter Cargo Vans
Both the mid-size Metris and full-size Sprinter won their classes in Vincentric’s Best Fleet Value in Canada awards. (Photo: Mercedes-Benz Vans)

A news story that may have passed under the radar this year saw Mercedes-Benz once again winning Vincentric Best Fleet Value in Canada awards for its lineup of Metris and Sprinter commercial vans. You’ve seen them everywhere, although one could be forgiven for not paying attention to yet another big white delivery van or silver airport shuttle with blacked out windows.

The Vincentric award tallies up a commercial vehicle’s overall lifecycle cost in order to determine its value, and the Sprinter has earned top marks in the full-Size three-quarter-ton Cargo and Passenger Van categories for six consecutive years, while the Mercedes-Benz Metris Cargo and Passenger Vans have won their respective classes for two years running.

2017 Mercedes-Benz Sprinter Passenger Van
The Mercedes-Benz Sprinter Passenger Van makes an ideal sightseeing vehicle. (Photo: Mercedes-Benz Vans)

Specifically, the list of Mercedes-Benz winners include the Metris Cargo Van in Vincentric’s “Mid-Size Commercial Cargo Van” category, the Metris Passenger Van in the third-party analytical firm’s “Mid-Size Commercial Passenger Van” category, the Sprinter Cargo Van 2500 V6 Standard Roof 144-inch WB in the “Full-Size ¾-Ton Cargo Van” category, and the Sprinter Passenger Van 2500 V6 Standard Roof 144-inch WB in the “Full-Size ¾-Ton Passenger Van” category.

2017 Mercedes-Benz Metris Passenger Van
The Metris Passenger Van also won its category. (Photo: Mercedes-Benz Vans)

“We focus on providing the best possible fleet solutions for the Canadian commercial market, and we know that low total cost of ownership is a key differentiator for our vehicles,” said Nicolette Lambrechts, Vice President, Mercedes-Benz Vans. “That the Metris has achieved this level of recognition in both of its first two years on the market demonstrates that we are achieving our goal and fulfilling our promise to customers.”

2017 Mercedes-Benz Metris Cargo Van
The Metris is low enough to fit into regular parking garages, making it extremely versatile. (Photo: Mercedes-Benz Vans)

The Metris fills a unique niche in the commercial market by providing a lot of capacity from a mid-size model, yet making it small enough to fit under the low roofs of many parking garages. Its relatively lightweight design and turbocharged four-cylinder gasoline engine make it fuel-efficient too, while its rear-wheel drive layout makes for lower repair costs and allows it to haul more weight than front-wheel drive competitors.

2017 Mercedes-Benz Sprinter Van
You don’t just have to get white, as Mercedes-Benz Vans offer a large palette of optional colours. (Photo: Mercedes-Benz Vans)

“With consecutive wins for the past six years, the Mercedes-Benz Sprinter has built on a long-established reputation for delivering exceptional value,” added Lambrechts. “These most recent awards further underscore its worth and utility for Canadian fleets from coast to coast.”

Based on typical use patterns, Vincentric analyzes cost of ownership of more than 2,000 commercial vehicle configurations monthly. The studies are comprehensive too, factoring in “all major ownership and operating costs for each vehicle, including depreciation, fees and taxes, financing, fuel, insurance, maintenance, repairs, and even opportunity cost, or the loss of potential interest income as a result of owning and operating a vehicle,” said Mercedes-Benz Vans in a press release. What’s more, evaluations are done in all 10 Canadian provinces by using 24 different lifecycle cost scenarios. Vincentric bases each winner on lowest fleet lifecycle costs in the most scenarios.

2017 Mercedes-Benz Sprinter Cargo Van 4x4
Mercedes is the only van maker to offer 4WD in a van as large as the Sprinter. (Photo: Mercedes-Benz Vans)

“Mercedes-Benz Vans have consistently displayed great value to Canadian fleet buyers in the Mid-Size and ¾-Ton van segments,” says Vincentric President, David Wurster. “All four of the award-winning Mercedes-Benz vehicles combined low depreciation costs with strong fuel economy to earn their awards.”

The Metris is a one-size-fits-all affair, but the Sprinter can be had in many lengths and roof heights, plus it’s one of the only full-size vans available with a four-wheel drivetrain. This variety, along with its renowned quality, plus its turbo-diesel fuel-efficiency and overall dependability make it very popular amongst fleet buyers and independent business owners alike.

Did you attend last night’s Killers concert in Vancouver or the Jimmy Eat World show in Toronto? Planning on taking it to the limit one more time with The Eagles this spring or singing “Stay With…

Mercedes sponsorship deal with Live Nation making imprint on Canadian concertgoers

Mercedes-Benz and Live Nation Canada sponsorship deal
Mercedes-Benz and Live Nation Canada are celebrating a new arrangement that brings exclusive benefits to Mercedes, Smart and commercial Van customers. (Photo: Mercedes-Benz)

Did you attend last night’s Killers concert in Vancouver or the Jimmy Eat World show in Toronto? Planning on taking it to the limit one more time with The Eagles this spring or singing “Stay With Me” at the top of your lungs at the Sam Smith show in the fall? Chances are you won’t only be enjoying your favourite songs while taking in some great live shows, but you’ll see Mercedes’ three-pointed star branding on site as well.

Mercedes-Benz Canada inked a deal with Live Nation Canada earlier this year, which now gives the automaker excellent exposure at fun, uplifting events that are ideal for positive brand association.

Mercedes-Benz and Live Nation Canada sponsorship deal
Why not arrive to your next Live Nation event in style aboard this 2017 Mercedes-Benz GLA? (Photo: Mercedes-Benz)

Along with other key branding at venues, an animation of colourful dancing concertgoers will appear on digital screens at key points throughout the event (see video below), culminating with an emotive “Be Moved” message.

“This partnership with Live Nation is about celebrating our passion for performance,” said Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. “Be Moved” plays on both the literal and figurative meaning of the word, making a bold statement about the Mercedes-Benz brand, while also extending an invitation for concert-goers to embrace, enjoy and be inspired by the live music experience.”

Mercedes-Benz and Live Nation Canada sponsorship deal
Black-Eyed Peas duo are looking cool in their ForTwo, Smart customers also benefiting from Live Nation deal. (Photo: Mercedes-Benz)

The Live Nation Canada deal allows Mercedes to connect with music fans of all ages, from teens, which will soon be learning to drive, potentially with the brand’s innovative Mercedes-Benz Driving Academy, attending Katy Perry’s upcoming concert tour, young adults at the same event that might choose to get there and go home using the automaker’s forward-thinking Car2go ride sharing program, to parents who may consider one of Mercedes-Benz’ wide array of cars and SUVs for their next new vehicle, while the slightly more mature Foo Fighters faithful may need something larger like Mercedes’ GLC, GLE or GLS sport utility for their growing families.

Mercedes-Benz and Live Nation Canada sponsorship deal
Are you and the girls heading to the upcoming Katy Perry concert? Make sure to get your reserved seats through Mercedes’ concierge service. (Photo: Mercedes-Benz)

The Live Nation Canada partnership extends for multiple years, “striking a chord with Canadians by celebrating the power of music and live performance,” said the automaker in a press release.

Along with sponsorship, Mercedes introduced an exclusive concierge service for its current customers (including Pre-Owned, Vans and Smart cars) dubbed Mercedes-Benz Star Access, which personally assists with ticket purchases between 11am and 7pm ET (8am and 4pm PT) by calling 844-389-STAR or emailing [email protected].

Mercedes-Benz and Live Nation Canada sponsorship deal
Mercedes has long affiliated with live events, Phil Collins shown singing his heart out at a previous Smart-sponsored concert. (Photo: Mercedes-Benz)

What’s more, a separate program called Mercedes-Benz Star Access VIP is designed to “create unique experiences for their customers at Live Nation Canada events across the country.” The program reserves blocks of premium concert tickets for its customers, which will be especially helpful at events that only offer general admission tickets otherwise.

“We believe our customers deserve the best,” said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. “It’s what they expect from our vehicles and it’s what we strive for in every customer interaction. Through this partnership, we can now facilitate access to the best live events in the country. Live music has the power to move people. We want to be a part of that fun and excitement.”

Mercedes-Benz and Live Nation Canada sponsorship deal
Make sure to contact Mercedes to find out if they have special reserved seats for the next concert you attend. (Photo: Mercedes-Benz)

“Live Nation and Mercedes-Benz are both brands that are passionate about performance,” added John May, President, Media and Corporate Partnerships, Live Nation Canada. “That passion has made us best-in-class in our respective fields and we’re thrilled to now be working together.”

If you’re already a Mercedes-Benz customer, you can sign up right now at: http://promo.livenation.com/email/setlist/?camefrom=CFC_MercedesBenzCA_website (note: don’t include a space with your postal code). Alternatively, we’re quite certain your local Mercedes-Benz retailer will be only too happy to tell you how you can gain privileged access to all the special perks just mentioned, which are only available to Mercedes-Benz and Smart owners.

Now, go ahead and check out the Mercedes-Benz and Live Nation Canada “Be Moved” video: