I first saw the original EcoSport in São Paulo, Brazil where I was trying to expand my automotive content syndication business back in 2007/2008, just before the Case-Shiller home price index reported…

2019 Ford EcoSport 2.0 SES Road Test

2019 Ford EcoSport 2.0 SES
The EcoSport is kind of cute in a “can’t help but love shitzus” sort of way, and looks best in this sporty SES trim. (Photo: Trevor Hofmann)

I first saw the original EcoSport in São Paulo, Brazil where I was trying to expand my automotive content syndication business back in 2007/2008, just before the Case-Shiller home price index reported the biggest price drop in its history and the U.S. housing crisis commenced and market corrections followed. The financial upheaval and concurrent industry fear wiped away most of my income in one fell swoop, therefore causing me to hightail it back to Canada in order to rescue what I could.

Back then, Brazil was one of the up-and-coming BRIC nations, and most of us should know how that bit of geopolitical market hype turned out for the South American country as well as Russia, with the two largest populations benefiting more from what global investment was available after the usual coffers temporarily dried up, finalizing in China staking claim to most of that investment once the U.S. Federal Reserve’s money-printing taps were turned on full blast. I never received any of that liquidity and most likely neither did you, or you probably wouldn’t be reading about one of Canada’s most affordable SUVs.

2019 Ford EcoSport 2.0 SES
The EcoSport’s tall profile makes for loads of interior space. (Photo: Trevor Hofmann)

Interestingly, we’re now poised below a bigger bubble than in 2006-2008, not only incorporating subprime mortgages and other nefarious banking instruments, but despite being devoid of qualitative fundamentals we’re witnessing record-breaking stock market growth that identically mirrors the amount of quantitative easing the aforementioned Fed is pumping into the fake economy (yes, we’ve been smack dab in the middle of QE4 since September of last year, and the Fed’s spending spree is much more generous than it ever was back in Obama’s day), which (other than naming its new electric SUV “Mustang”) will make Ford look pretty damn intelligent when the poop finally hits the fan.

What am I referring to? I’m talking about the demise of Ford’s slower selling passenger car business, the real Mustang aside, and the liberated funds invested into much stronger selling crossovers and SUVs like this relatively new EcoSport, right at a time when the majority of investors appear as bullish as bullish can be (as they always are before a crash), and plenty of mainstream pundits are calling for a major recession within the next year or so (the U.S. Treasury 10-year/three-month yield curve inverted last March, and recessions normally follow this trigger within an average of 18 months). The unprecedented debt load of every single vertical is dumbfounding to contemplate, with auto loan balances alone totalling more than $1.2T USD this year (that’s trillion).

2019 Ford EcoSport 2.0 SES
SES trim adds plenty of black trim. (Photo: Trevor Hofmann)

While Ford will still be globally mandated (especially in Europe and China) to invest billions into EVs like the just-noted new Mustang Mach-E, and smart to do so as its NYSE share price (sitting at $9.14 USD at the time of writing, compared to Tesla at $572.20 USD) and overall market cap (now at $36.36B USD compared to $103.14B for Tesla) reflect a supposed forward-thinking investment strategy (and the amount of U.S. taxpayer money gets pumped into NASDAQ tech stocks like Tesla, Amazon, Google, Apple, etcetera, that all directly follow the Fed’s monetary easy trajectory like Olympic-level synchronized swimmers), at least it won’t be losing money on the continually shrinking passenger car market.

Speaking of making money, Ford’s smallest SUV, having just entered our market for the 2018 model year, will soon be the oldest in its growing arsenal, thanks to the big three-row Flex heading out to pasture once the 2019 model year fades to dust. In other words, the EcoSport’s initial investment was paid off many years ago, so now any new money made is mostly profit.

2019 Ford EcoSport 2.0 SES
The EcoSport uses a version of Ford’s older grille, previously seen on the 2019 Escape and 2018 Edge models, but it still looks good. (Photo: Trevor Hofmann)

All of Ford’s other SUVs have been more recently refreshed or redesigned, incidentally, its crossovers including the entirely new 2020 Escape compact, the recently updated (2019–present) Edge mid-size five-passenger, and the all new 2020 Explorer three-row, while the fairly new (2018–present) Expedition full-size three-row body-on-frame SUV will be second oldest in the brand’s relatively fresh utility lineup (Ford’s luxury division Lincoln has seen a similar renewal, although it doesn’t include a subcompact luxury SUV like Lexus’ new UX, BMW’s X1, or Volvo’s XC40).

Ford will soon add two new models to its SUV fleet, including the misnamed albeit impressive Mustang Mach-E near-mid-size electric crossover, and the even more alluring (to this outdoorsy journo at least) off-road capable, Ranger-based, body-on-frame Bronco compact. Supposedly a smaller baby Bronco is being designed to go up against Jeep’s subcompact Renegade in the same way its Bronco will duel it out with the Wrangler, so SUV fans will have much more to talk about in the near future.

2019 Ford EcoSport 2.0 SES
Some nice detailing in the headlights adds sophistication to the design. (Photo: Trevor Hofmann)

Of course, Ford will continue producing its relatively new (to our market at least) just-noted Ranger mid-size pickup and industry best-selling F-Series trucks, not to mention its commercial market dominating Transit full-size vans, plus its classic Econoline cutaway chassis cab, and Transit Connect compact van, while the fabulous $450k GT supercar is still being handcrafted by Markham, Ontario-based auto supplier Multimatic Inc., thanks to an additional 350 units (for a limited total of 1,350) that extend its life into 2022 (which may also have something to do with Ford’s need to continue selling enough of them for competitive series sports car homologation—you’ve gotta love a brand so heavily involved in motorsport). Lastly, the Fusion (which is still ultra popular, having grown its Canadian sales by 37.8 percent last year, resulting in 8,753 units and third place in its mid-size sedan segment) will be with us for one more year before getting killed off like the FiestaFocus (along with their brilliant ST and RS performance trims—RIP) and Taurus just did (and its potent SHO model).

2019 Ford EcoSport 2.0 SES
Massive fog lamp/driving lights give the EcoSport a unique frontal look. (Photo: Trevor Hofmann)

Back to the Oakville, Ontario-built Flex, the single-generation crossover has been more or less unchanged since it arrived in 2008. It was an interesting experiment that was pretty daring when new and actually garnered a fairly strong following in its first full year of sales (2009) with 6,047 new owners, but having only received minor updates since introduction its consumer take-rate gradually faded away with just 2,492 finding Canadian homes last year (which incidentally was up 9.6 percent over 2018 sales, which were 13.4 percent stronger than 2017—are you sure you want to get ride of this SUV, Ford?)

When the last Flex is gone (Ford sold just 45 in December and 10 in November), this EcoSport will be the only ancient (in automotive years) blue-oval SUV left, the second-generation model you see on this page dating back to the 2013 model year (and 2012 production) in its numerous global markets, a full six years before we received it as a new offering (it’s also become quite popular in the Philippines, where I now reside part of the year, a market that’s also seen the Thailand-designed and built Ford Ranger T6 do very well in since its 2011 inception—the ASEAN-market Wildtrak version is really hot).

2019 Ford EcoSport 2.0 SES
These dark grey 17-inch alloy wheels are part of the SES upgrade. (Photo: Trevor Hofmann)

How has the EcoSport aged? Very well, at least for a seven year old model. Fortunately it was fairly well conceived when new, wearing Ford’s most recently abandoned design language last seen on the 2019 Escape and 2018 Edge models. This means it’s not so out of date as to warrant an immediate refresh, but Ford won’t want to wait long. According to unconfirmed reports, a new Fiesta-based subcompact crossover, positioned below the aforementioned baby Bronco, will replace the EcoSport in 2021 as a 2022 model, so we can rest assured this 2019 version and the mostly unchanged 2020 EcoSport won’t be disappearing for at least another couple of years.

I’ve got to hand it to Ford, the EcoSport has done a lot better on the sales charts than I initially guessed it would. After selling just six units in its first month of December 2017 (likely due to a lack of available units), the tiny blue-oval-badged SUV found 6,315 buyers in 2018 and 7,438 customers last year, showing a significant 17.8-percent year-over-year gain. While not bad for any car in today’s market, these results are only so-so for a new subcompact SUV.

2019 Ford EcoSport 2.0 SES
Roof rail crossbars add utility to the EcoSport’s mission. (Photo: Trevor Hofmann)

Consider for a moment that Nissan’s Qashqai entered the Canadian market earlier in 2017, only to amass 8,970 new customers that partial year, plus 19,662 buyers in 2018, with a slight 5.8-percent dip to 18,526 units last year, albeit that was only because the Japanese brand’s even smaller and less expensive Kicks model (the Juke’s replacement) won over a total of 16,086 subcompact SUV customers in 2019, resulting in 268.8-percent growth over its partial-year sales of 4,362 units in 2018. If you think that’s good, and it is when factoring in that Nissan led Canada’s subcompact SUV sales with a total of 34,612 unit sales through 2019, Hyundai’s new Kona went from selling 14,497 units in its first partial calendar year of 2018 to earning 25,817 new buyers last year, for a 78.1-percent gain.

2019 Ford EcoSport 2.0 SES
A sharp looking taillight design fills out the rear corners. (Photo: Trevor Hofmann)

Still, as dismal as the EcoSport’s success appear when compared to these much better subcompact SUV models, it’s doing better than Toyota’s relatively new C-HR that only found 7,283 buyers last year; Chevrolet’s long-in-tooth Trax that actually gained 18.6 percent year-over-year to post its second-worst-ever sales of 5,298 units; Kia’s Niro that found just 4,338 new owners, yet improved its position by 63.1 percent compared to 2018; the pricier near-premium Mini Countryman that won over just 2,275 new customers (but is priced much higher); Jeep’s previously noted Renegade that lost 44.3 percent on the sales charts to claim a rather pathetic 664 takers (hopefully the baby Bronco will do better here); and that Jeep’s brother-from-another-mother Fiat 500X that (wait for it) only managed to coax 50 wayward buyers (some of which were likely Fiat dealer principals) to drive this pretty decent little SUV off the Italian automaker’s Canadian lots. Feeling pretty frisky now, aren’t you Markham (Ford’s Canadian HQ)?

2019 Ford EcoSport 2.0 SES
Not sure about the blue and gold colour scheme, and neither was Ford so they’ve since changed the interior highlights to silver and grey. (Photo: Trevor Hofmann)

The EcoSport was also spitting distance away from upstaging Mitsubishi’s RVR that sold just 7,463 units last year, and came mighty close to passing by Jeep’s Compass that could only muster 7,652 new buyers. As yet unmentioned competitors in this smallest of SUV classes include the Buick Encore with 9,724 Canadian sales through 2019 (and up to $5,390 in additional incentives available right now), the Mazda CX-3 with 10,850 deliveries over the same 12 months, the Kia Soul with 11,868 examples down the road last year, the Honda HR-V with 12,985 units sold, and finally the Subaru Crosstrek with 15,184 sales, this popular model just behind the previously mentioned top three that once again (for memory’s sake) include the Kicks, Qashqai and Kona.

And if you think that’s a lot of subcompact entries doing battle, consider that Hyundai is stepping up this year with a new 2020 Venue that’s smaller than the Kona (more along the lines of Nissan’s Kicks) and starts at just $17,099, while Kia is following suit with its Kona-sized 2020 Seltos. Likewise, Volkswagen will bring us a renamed version of its South American Tarek and Chinese Tharu sometime in 2021. On top of this we can expect new versions of this segment’s oldest models to show up sporadically over the next couple of years, plus fresh new entries from brands like Toyota that blew their chance to pull in entry-level SUV buyers due to almost entirely missing the mark with the aforementioned C-HR, as well as variations on the subcompact SUV theme to arrive from brands not yet included in this category, such as Dodge and GMC. Did I miss any?

2019 Ford EcoSport 2.0 SES
The copper-orange interior highlights look good on their own, especially if you choose the same exterior colour. (Photo: Trevor Hofmann)

If you’re wondering why I’ve just laid out the most longwinded intro ever written ahead of a supposed new car review, it’s because the EcoSport wasn’t the most impressive new vehicle I’ve driven in recent memory, and thus I’ve been putting off my critique. Of course, considering the seven years of availability having passed since its introduction, with very few notable updates, you all should be surprised I’m not giving it both thumbs down. In fact, the EcoSport has a number of redeeming attributes, the first of which is reasonably good fuel economy thanks to standard auto start-stop technology that automatically shuts off the engine when the EcoSport would otherwise be idling in order to reduce fuel consumption and lower emissions, before restarting it when letting off the brake pedal.

This little Ford comes standard with the brand’s excellent turbocharged 1.0-litre three-cylinder that was first tested by yours truly in the Fiesta subcompact hatch. It’s a surprisingly sporty entry-level engine and good for a claimed 8.6 L/100km in the city, 8.1 on the highway and 8.4 combined, whereas this even more potent 2.0-litre four-cylinder version does well enough with an estimated Transport Canada rating of 10.2, 8.0 and 9.3 respectively.

2019 Ford EcoSport 2.0 SES
The EcoSport’s cockpit is well laid out and comfortable, but interior refinement is merely passable. (Photo: Trevor Hofmann)

Then again, the EcoSport falls a bit short when compared to its most efficient rivals, the Honda HR-V managing to eke out 8.4 L/100km city, 7.0 highway and 7.8 combined from its larger 1.8-litre base four-cylinder with FWD, and a respective 8.8, 7.5 and 8.2 when that engine is hooked up to all-wheel drive, while the best-selling Kona is good for a claimed 8.6 city, 7.0 highway and 7.9 combined from its four-cylinder in FWD, or 9.2, 7.8 and 8.6 when adding AWD to the same 2.0-litre base engine. How about the runner-up Qashqai and third-place Kicks? The Qashqai automatic gets a claimed 8.6 city, 7.2 highway and 8.0 combined with FWD, or 9.1, 7.6 and 8.4 with AWD, whereas the FWD-only Kicks is good for an ultra-stingy 7.7, 6.6 and 7.2. Had enough punishment yet, EcoSport?

OK, while the EcoSport’s fuel economy is good, it’s nowhere near segment best, but it does deliver in other ways. For instance, it’s fairly inexpensive in base S trim at just $22,349 plus freight and fees, with its ritzier SE, SES and Titanium trims starting at $25,449, $29,849 and $31,349 respectively, with AWD adding $2,500 to the base S and second-rung SE trim lines, and coming standard with the SES and Titanium models.

2019 Ford EcoSport 2.0 SES
The aqua-blue needles in the primary gauge cluster are attractive. (Photo: Trevor Hofmann)

Even better, become a CarCostCanada member and you’ll find out about additional incentives for savings up to $4,500 on this 2019 EcoSport, or alternatively Ford is offering factory leasing and financing rates from 3.99 percent on the newest 2020 model, which barely changes by the way. Check CarCostCanada’s 2019 and 2020 Ford EcoSport Canada Prices pages for more details, such as trim, package and individual option pricing (and the ability to configure/build the SUV, and all of its competitors—click any vehicle name link in this review to open a given model’s page), available rebates, factory financing and leasing rates, plus dealer invoice pricing that could save you thousands more when it comes time to negotiate.

2019 Ford EcoSport 2.0 SES
The leather-wrapped steering wheel has a good feel, switchgear is high in quality, and shift paddles a welcome surprise. (Photo: Trevor Hofmann)

I know that selling on price is a lousy way to make money, but I’m not actually selling the EcoSport so this is Ford’s problem. Then again, as I mentioned earlier there’s more to be had from this little runabout than relatively low running costs and a good initial deal. In fact, both the turbocharged 1.0-litre and naturally aspirated 2.0-litre direct-injected engines make for reasonably quick acceleration off the line and more than adequate highway passing power, their respective horsepower and torque ratings equaling 123 and 166 ponies apiece, plus 125 and 149 lb-ft of twist, the smaller engine making all of its torque between 1,500 and 4,500 rpm, compared to a minimum of 4,500 rpm for the doubly large mill.

What’s more, both engines only require regular unleaded in order to perform at their quoted capabilities, plus they’re not hamstrung by lacklustre continuously variable transmissions (CVTs) or power-robbing conventional automatics thanks to coming standard with Ford’s highly advanced six-speed SelectShift dual-clutch automated manual gearbox, which might not be the most reliable transmission on the market, but certainly provides the most driving enjoyment this side of an actual DIY manual. Then again it includes a set of steering wheel-mounted paddle shifters, resulting in a level of hands-on engagement few in this class can provide, plus the convenience of not being forced to shift a manual box in the city.

2019 Ford EcoSport 2.0 SES
The Sync 3 infotainment interface is hardly new, but it’s still excellent. (Photo: Trevor Hofmann)

Making the EcoSport even more fun to drive is a fully independent suspension setup with MacPherson struts up front and a multilink design in back, plus stabilizer bars at both ends. Ford utilizes a set of twin-tube hydraulic gas-pressurized shocks for the front wheels and progressive-rate springs with mono-tube hydraulic gas-pressurized shocks at the rear, while electric power steering provides easy-to-turn manoeuvrability in tight parking garages and around town, plus reasonably direct performance through fast-paced twisting backroads and on the open freeway. It really is a fun little SUV to drive on all road surfaces and through varying conditions, Ford’s impressive AdvanceTrac traction control with RSC (Roll Stability Control) making sure it stays shell-side up, and four-wheel discs with ABS delivering ample stopping power.

2019 Ford EcoSport 2.0 SES
The sizeable 8.0-inch display was great for this optional navigation system. (Photo: Trevor Hofmann)

The EcoSport’s driving dynamics would have been reason enough for almost seven and a half thousand Canadians to buy one last year, although I could understand why some might merely be smitten by its impishly cute and pudgy yet perky good looks. My third-tier SES tester wore eye-catching Lightning Blue paint and plenty of blackened trim bits (albeit not this model’s available black hood and roof decals), its sharp looking Dark Tarnish Metallic-painted 17-inch alloy wheels worthy of multiple backward glances on their own.

This said its interior colour combination was downright bizarre when factoring in my tester’s exterior paint choice, its mostly Ebony Black theme not an issue yet its copper metallic-painted trim (more suited to the EcoSport’s similar Canyon Ridge exterior colour) quite obviously chosen by a team of colour-blind product managers. I would’ve preferred a similar blue to the exterior or even simple silver/white/grey highlights, but they didn’t ask. The partial leather seat upholstery includes copper orange stripes on the stain resistant ActiveX cloth inserts for continuity’s sake, so therefore if you don’t like it, don’t buy the SES (although new versions of the SUV are said to include grey seat stripes and silver trim, so maybe those aforementioned Ford product planners were reading my mind when I was initially put off by their odd colour combining).

2019 Ford EcoSport 2.0 SES
Orange overkill? Yah, we thought so, but the EcoSport’s dual-clutch automatic is great fun. (Photo: Trevor Hofmann)

This would mean forgoing its sport-tuned suspension and 17-inch alloys, however, not to mention those aforementioned steering wheel-mounted paddles, plus rain-sensing wipers, an auto-dimming rearview mirror, blind spot monitoring, an 8.0-inch centre infotainment display with Ford’s Sync 3 touchscreen interface, a very accurate navigation system (that worked flawlessly during my test), decent sounding seven-speaker audio (that could use more bass response), and a handy household-style 110-volt power outlet, but many of these items can be found in the even fancier Titanium model if you really must have them.

The Sync 3 infotainment system remains very good considering how long it’s been available, making the EcoSport as up-to-date as most others in this class. Other than the extras noted, its features include the usual tablet/smartphone-style tap, swipe and pinch gesture capability (the latter especially useful when adjusting the map’s scale), Android Auto and Apple CarPlay smartphone integration, easy Bluetooth connectivity for phone use and streaming audio, voice activation, 4G LTE Wi-Fi hotspot capability, and of course the ability to play AM, FM and satellite radio. Speaking of satellite, Sirius Travel Link is included too, plus plenty of apps, while it’s all laid out in a convenient tile design with wonderful white on light blue graphics that are easy on the eyes. Ford will probably want to update the look of its Sync interface at some point, just to offer something different, but it certainly doesn’t need to.

2019 Ford EcoSport 2.0 SES
The partial leather seats in this SES model are very comfortable and the seating position was good. (Photo: Trevor Hofmann)

My SES tester was missing dual-zone automatic climate control, but single-zone auto HVAC systems are often as good as it gets in this segment, and its front seats are only four-way manually adjustable, another inconvenience that I didn’t particularly care about. They were inherently comfortable and supportive, plus I fit in well thanks in part to good reach from the tilt and telescopic steering wheel, making the EcoSport a winner ergonomically.

It’s roomy too, especially for tall folks. Both front and rear seats are generously accommodating, just leave the centre seatbelt in back unoccupied when four large adults are onboard. Likewise, the cargo compartment is pretty spacious thanks to 592 litres (20.9 cubic feet) of room behind the 60/40-split rear seatbacks and 1,415 litres (50.0 cu ft) when they’re laid down, but the resulting load floor is nowhere near as flat and useful as most rivals, let alone the segment’s most innovative Honda HR-V.

2019 Ford EcoSport 2.0 SES
The rear seating area is quite spacious for a subcompact SUV. (Photo: Trevor Hofmann)

Worse, Ford limited the ease of the EcoSport’s cargo carrying access by installing a side-swinging door, and one that squeaked annoyingly to boot. I can’t say for sure it was the door making the irritating noise, because the commotion occurred while driving, not when opening or closing it, but the squeaking sound came from the general direction of the rear door, and it’s certainly a heavy beast that puts a lot of weight on its side-mounted hinges. In fact, it was so noisy while driving slowly over bumpy pavement that it seemed as though the EcoSport was about to break apart.

At least it opens on the correct side for North American markets, unlike some others (Jeep Wrangler) that make loading from curbside near impossible, let alone dangerous if forced to step out into traffic with arms full. It opens easily due to gas struts, but you’ll need a lot of space behind in order to swing it out, so if someone happens to park too close while you’re shopping you’ll be out of luck when returning. No, give me the shelter from inclement weather that hatchbacks provide, plus their ease of use, and I’d be a lot happier. Is this a deal killer? I imagine it could be for some people, hence why no other subcompact SUV in our market swings its rear door from the side anymore (the last one to do so was the Nissan Cube, need I say more).

2019 Ford EcoSport 2.0 SES
A side-swinging cargo door? This anachronism is now an anomaly in almost any class. (Photo: Trevor Hofmann)

Another complaint could be interior refinement, not because of poor workmanship, but more so because it only includes a soft-touch dash top, the padded armrests being the only other pliable composite surfaces. I can live with that if you can, but some others do a better job of pampering with padded stitched leather-like instrument panel bolsters, soft front door uppers, and other niceties. At least the EcoSport’s soft synthetic dash top bends downward to the horizontal halfway mark of the instrument panel, while the rubbery surface treatment covers most of the primary gauge cluster hood too, the gauges below quite nice thanks to a large multi-info display and bright blue backlit needles.

2019 Ford EcoSport 2.0 SES
The EcoSport’s cargo area is quite roomy. (Photo: Trevor Hofmann)

Speaking of those stylish pointers, while bringing it back to Ford’s press fleet operators I noticed the gas gauge had somehow dropped nearly a quarter tank from full after a 20 minute commute. Normally this trip wouldn’t affect the gas gauge at all, but nevertheless I decided to top it up at the closest station to where I was dropping it off. I gave the cashier $5 thinking it would be enough, but after just $2 the pump clicked off, and when I tried to squeeze in a bit more it spilled over. After cleaning that off the paint, getting my change and slipping back into the driver’s seat I noticed the gauge was still pointing to three quarters, showing it’s not very accurate.

To summarize (finally), Ford’s EcoSport does a good job of bridging the gap between economy and performance, and therefore lives up to its bipolar name. It’s comfortable, extremely roomy, well equipped, and fairly stylish (if not a bit dated looking) inside and out, with my particular example’s annoying squeaking, and the model’s less than convenient rear cargo access, being its only negatives. Once again, the latter issue has obviously not been an issue for thousands of Canadian subcompact SUV buyers, so it might not be a problem for you, especially when factoring in the generous discounts available to those buying the 2019 model that’s already priced well.

In a market that’s constantly talking big about SUVs and simultaneously downplaying the popularity of traditional sedans, the Audi A3 has steadily made year over year gains. In fact, the recently revised…

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv Road Test

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
Audi’s A3 was refreshed for 2017, therefore this A3 Sedan 2.0 TFSI Quattro remains unchanged for 2018. (Photo: Karen Tuggay, Canadian Auto Press)

In a market that’s constantly talking big about SUVs and simultaneously downplaying the popularity of traditional sedans, the Audi A3 has steadily made year over year gains. In fact, the recently revised model’s Canadian sales grew 5.3 percent from the close of 2016 to December 31, 2017, while deliveries are up an impressive 63 percent since 2014, the first full year that four-door sedan and convertible body styles were added to the mix and the conventionally powered first-generation five-door wagon/hatchback Sportback was dropped. 

To be clear, along with the A3 Sedan and A3 Cabriolet, Audi once again sells an A3 Sportback, albeit now dubbed A3 Sportback e-tron due to only being available in plug-in hybrid guise, while the A3 Sedan is also available with sportier S3 and RS 3 upgrades. Being that I haven’t driven any of these alternative versions in 2018 guise I’ll keep this review focused solely on the A3 Sedan, which once again found its way into my hands in mid-grade 2.0 TFSI Quattro Progressiv trim. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
Audi cleaned up the new A3 Sedan’s details front to back. (Photo: Karen Tuggay, Canadian Auto Press)

Back to sales and the SUV phenomenon, the A3 was the only car in its subcompact luxury class to achieve positive growth last year, actually managing to pass right by the Mercedes-Benz CLA on its way to segment bestseller status. While this is great news for Audi, the surprising flip side to this scenario is a Q3 subcompact luxury SUV that’s losing ground to its competitors, with calendar year 2017 sales that were off by 3.5 percent in a Canadian new vehicle market that was up overall. Audi will want to remedy its entry-level SUV situation quickly. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The A3’s grille is larger and more angled, while its lower fascia gets some nicely chiseled detailing. (Photo: Karen Tuggay, Canadian Auto Press)

The A3 Sedan needs no such drastic attention, especially after receiving a significant mid-cycle upgrade for the 2017 model year. It therefore continues into 2018 unchanged, with its “horseshoe” grille still slightly larger and more angled than the one it replaced, the now standard HID headlamps slimmer with more sharply scalloped lower edges than the more conservative outgoing lenses, and its standard LED taillights still dazzling when lit up at night, while the refreshed A3 Sedan’s sharply detailed lower front and rear fascias continue forward unchanged as well. 

Last year’s redesigned standard and optional alloy wheels needed no fix either, my tester’s being a stunning set of machine-finished twinned five-spoke 18-inch alloys that looked as if they’d been upgraded to S Line sport trim, but such wasn’t the case at all. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The headlamps get a more angular design as well as optional full LED lighting. (Photo: Karen Tuggay, Canadian Auto Press)

Really, despite standing out like a fully dressed premium four-door, my 2018 A3 Sedan 2.0 TFSI Quattro Progressiv tester was simply Audi’s least expensive model in its standard mid-range trim, nothing special. Or at least it was nothing special for an Audi. The German brand’s bold, sporty styling has helped sales steadily grow year over year since 2005, even making gains through the great recession. Specifically, Canadian Audi sales grew 17.9 percent last year, making 2017 the luxury brand’s strongest growth since 2014 that saw its sales expand by 19.5 percent over the previous year’s sales record. Other standout years include 2010 with a 26.7 percent increase over 2009, while even 2008, right smack dab in the middle of the financial crisis, saw Audi sell 22 percent more vehicles than 2007. That 10-year period witnessed Audi Canada sales grow by more than 288 percent, all because of making smart decisions like the A3 Sedan. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The A3 Sedan now looks as upscale as any other Audi model. (Photo: Karen Tuggay, Canadian Auto Press)

The four-ringed brand’s winning formula has long included some of the most appealing cabins in the industry, and the new A3 Sedan only improves on the outgoing model. It’s all about tastefully applied high quality materials—an ample supply of real aluminum trim always part of the package. 

The fully configurable Audi Virtual Cockpit 12.3-inch TFT primary instrument package was added to top-line Technik trim as part of last year’s update, while the car maintained its already well-received MMI infotainment system that continues to power up out of the dash-top to the oohs and ahs of passengers, so Audi is ahead of its rivals in one instance and about mid-pack with the other. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The Progressiv trim’s 18-inch alloy wheel upgrade makes a big visual difference. (Photo: Karen Tuggay, Canadian Auto Press)

Why just a middling classification for A3 infotainment? The 7.0-inch display’s diameter probably makes it a bit small in today’s bigger is better tablet-infused world, although it was certainly large enough for my requirements, and despite providing bright, beautiful colours, deep and rich contrast, crystal clarity and stimulating graphics, its lack of touch-capacitive control keeps it from earning top marks. Then again, the screen earns big points for its disappearing act, or rather the ability to eliminate its own distracting presence during night drives by hiding away in the same nook that brings it to life on startup. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The new LED taillights can be upgraded with dynamic sequential turn signals. (Photo: Karen Tuggay, Canadian Auto Press)

Audi recently upgraded the MMI Radio’s operating system to accept Apple CarPlay and Android Auto smartphone connectivity, but being that I use an Android-based phone and don’t like the latter system I found the standard interface more pleasing to look at and plenty easy to navigate through, and I’m not just talking about route guidance. Yes, Audi included its $1,950 Navigation package in my $36,100 Progressive trimmed test car, which added MMI Navigation plus to the centre display, as well as MMI Touch to the lower console, and a colour multi-information display (replacing a rather rudimentary looking monochromatic unit) to the otherwise analogue primary gauge cluster. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
All Audi A3 Sedans provide a high-quality premium interior. (Photo: Karen Tuggay, Canadian Auto Press)

I should be clear that my Progressive trimmed A3 Sedan tester was actually upgraded with Quattro all-wheel drive, so the starting price was pushed up to $40,900 before freight and fees, and I should also let you know that all manufacturer recommended prices are easy to find and perfectly accurate at CarCostCanada.com, the one-stop-shop that allows me to quickly source pricing, features, cost/markup info, available rebate details and more. Here you can see the base 2018 A3 Sedan Komfort starts at just $32,800, while the top-tier Technik hits the road at $45,300. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The A3 Sedan’s cockpit is great looking and set up with ideal ergonomics. (Photo: Karen Tuggay, Canadian Auto Press)

The $4,800 difference from front-drive to the all-wheel Quattro drivetrain includes more than just rear-wheel motivation, by the way, the upgrade also featuring 34 more horsepower from 186 to 220 ponies, 37 additional lb-ft of torque from 221 to 258 foot pounds, and one less forward gear, from the FWD car’s brilliant seven-speed dual-clutch S tronic automated gearbox to the slightly less flashy yet still very good six-speed S tronic automatic transmission. 

Efficiency fans may also chagrin at the Quattro-equipped car’s lack of idle start/stop that helps to reduce the base model’s claimed fuel economy to just 9.1 L/100km in the city, 6.8 on the highway and 8.0 combined to a less miserly yet still thrifty 9.7, 7.5 and 8.7 respectively, but frowns turn to a smiles when factoring in the more formidable model’s 0.8-second gain from standstill to 100km/h, the FWD model performing the feat in a respectable 7.0 seconds compared to the Quattro’s much more entertaining 6.2 seconds. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The primary gauge package gets upgraded with a colour multi-information display in Progressiv trim. (Photo: Karen Tuggay, Canadian Auto Press)

Both A3 trims benefit from highly responsive speed-sensitive rack and pinion steering and a wonderfully nimble fully independent chassis, the latter consisting of MacPherson struts with lower wishbones up front and a four-link suspension with separate springs and dampers in back, the setup combining for easy manageability and a nice comfortable ride through town, superb manoeuvrability on fast-paced windy back roads, and total stability at highway speeds up to 209 km/h (130 mph), but take note the Quattro system’s rear-drive mechanicals eat up trunk space, reducing available cargo capacity by 62 litres (2.2 cubic feet) to just 284 litres (10.0 cubic feet). 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
A 7.0-inch infotainment display powers up from within the dash-top at startup. (Photo: Karen Tuggay, Canadian Auto Press)

At least Audi finishes the A3 Sedan’s trunk off nicely with a carpeted floor, sidewalls and under-lid, plus chromed tie-down rings at each corner, while it provides 60/40-split rear seatbacks to expand on its usefulness, with a handy centre pass-through for placing longer cargo like skis down the middle so that a duo of rear passengers can enjoy the more comfortable window seats. Also notable, the rear seat folding mechanisms feel much better made than average, while along with a spare tire Audi has organized some small cubbies below the cargo floor for stowing items like work gloves and rags, or possibly a little tool kit. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The navigation and backup camera systems are optional, odd this day and age. (Photo: Karen Tuggay, Canadian Auto Press)

I should point out the A3 Sedan’s rear seating area is fairly roomy for this subcompact luxury class, with my five-foot-eight medium-build frame still a healthy six inches from rubbing knees against the backside of the driver’s seat after setting up the latter for my near-average height, plus there was still plenty of room for my feet while wearing clunky leather boots. The A3 also provided more than a few inches of air space next to my hips and shoulders, but rear headroom was somewhat compromised with only an inch or so above my crown, and it should be noted that my torso is shorter than average for my height, so therefore someone five-foot-ten with a normally proportioned body would probably find the A3 Sedan a bit cramped in back. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
A3 switchgear is high in quality, with nice aluminum detailing throughout the cabin. (Photo: Karen Tuggay, Canadian Auto Press)

Of course, other than the need to move around the cabin to take notes I spent the majority of my time in the A3 Sedan’s driver seat, which proved easy to set up thanks to exceptionally good ergonomics, and was therefore wonderfully comfortable and ideally positioned for optimal control. Backing out of my parking spot I immediately appreciated the dynamic guideline-assisted rearview camera system that relegates a third of the MMI display to active overhead graphics, which highlighted my car’s proximity to surrounding objects via colours that corresponded with the front and rear parking sensor’s audible beeps, hazard orange changing to bright red when coming dangerously close to scratching the A3’s lovely paintwork. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The A3 shifter and infotainment controllers are beautifully finished. (Photo: Karen Tuggay, Canadian Auto Press)

My tester was finished in Ibis White, one of two standard colours that also include Brilliant Black, while Audi offers an octet of $800 metallic enhancements, with Cosmos Blue Metallic being the most interesting—the rest are white, silver and grey shades, plus vibrant Tango Red Metallic. 

Now that I’m talking features, on top of everything already mentioned, base Komfort trim includes 17-inch alloys, auto on/off headlights, aluminum doorsills, an electromechanical parking brake, leather upholstery, a powered driver’s seat with four-way power lumbar, heatable front seats, rain-sensing wipers, dual-zone auto climate control, a leather-wrapped multi-function steering wheel, 7.0-inch MMI infotainment, 180-watt 10-speaker AM/FM/CD audio with an aux plug, satellite radio, Bluetooth phone connectivity (without audio streaming!), a large glass sunroof, an alarm, and more. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The 12-way powered driver’s seat is extremely comfortable. (Photo: Karen Tuggay, Canadian Auto Press)

On the safety front the A3 gets the expected ABS-enhanced four-wheel disc brakes with EBD and BA, plus traction and stability control, Pre-sense Basic crash response, and six airbags, which is good enough for five stars from the NHTSA in standard trim and Top Safety Pick status from the IIHS when its $1,050 LED Lighting package is added. Within the A3’s subcompact luxury class only BMW’s 2 Series achieves the latter IIHS rating, and being a two-door coupe or convertible it doesn’t directly compete. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
Audi calls it a panoramic sunroof, and while it doesn’t cover most of the roof it’s still plenty large. (Photo: Karen Tuggay, Canadian Auto Press)

Upgrading to Progressiv trim provides Audi Drive Select with Comfort, Auto, Dynamic (sport) and Individual modes, the aforementioned 18-inch alloys, brighter high-gloss window surrounds, unique Mistral aluminum interior inlays, more aluminum trim, LED ambient cabin lighting, a powered front passenger seat, an auto-dimming rearview mirror with an integrated compass (that should really be standard in this class), Audi’s MMI music interface featuring Bluetooth audio streaming (ditto standard equipment), one more SD card reader slot, an extra USB charging port, the rearview camera with active guidelines mentioned earlier (I still can’t believe it’s not standard), and more. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
Excepting headroom, rear seat spaciousness is good for the class. (Photo: Karen Tuggay, Canadian Auto Press)

I should point out the A3 Sedan’s aluminum cabin trim is exquisitely finished, especially around the shifter and MMI controls, the latter including a large rotating dial surrounded by aluminized buttons. The circular controller provides a matte black surface on top capable of finger gestures in lieu of the tablet-style touchscreen missing from the dash, which means that any tap, pinch and swipe functions need to be performed on this small surface. 

Options include a Premium package at $1,700 with the base car or $1,100 when added to Progressiv trim, the price difference due to only adding proximity keyless access with pushbutton ignition plus fore and aft parking sensors with the upgraded trim, being that the bright window surrounds and powered front seats are already standard. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
The A3 Sedan’s trunk is on the smaller side, but it’s nicely finished. (Photo: Karen Tuggay, Canadian Auto Press)

I’ve already noted the LED headlight upgrade and Navigation package, which means that only the $1,800 S line sport package remains, a worthwhile addition that features unique exterior styling, a separate set of 18-inch alloys, a sport suspension, S line doorsills, brushed aluminum interior trim, a flat-bottom steering wheel with paddles, sport seats, and a black headliner. 

I’d be tempted to go for the S Line sport package if this were my personal ride, and it would be difficult not to spend a little more to move up to Technik trim as well, which makes everything mentioned (other than the S Line package) standard, including the LED headlights and navigation, plus adds auto cornering headlight capability, special dynamic taillights, a heatable steering wheel, the aforementioned Virtual Cockpit, a brilliant sounding Bang & Olufsen audio system, Audi side assist to warn from approaching rear traffic, and more. 

2018 Audi A3 Sedan 2.0 TFSI Quattro Progressiv
A 60/40-split rear seatback is further improved with a centre pass-through. (Photo: Karen Tuggay, Canadian Auto Press)

Additionally, only Technik trim lets you add a $1,400 Technology package with Audi pre-sense front, Active Lane Assist, Adaptive Cruise Control with Stop and Go, plus High Beam Assist, the latter two well worth the price of admission for convenience sake, and the first two capable of saving life and limb. 

With pricing between $33k and $50k, plus features to justify any extra expense, it’s no wonder the A3 Sedan remains so popular. It delivers exactly what budget-oriented premium sport sedan buyers want, and looks fabulous no matter the trim. I expect Audi will remedy some of the base car’s shortcomings by making some optional items standard, but keep in mind that it’s priced well and includes leather, auto HVAC, a sunroof, etcetera in its most basic package, so splurge for Progressiv trim if an auto-dimming mirror, backup camera, and Bluetooth streaming are must-haves. Either way you’ll be well served in a 2018 Audi A3 Sedan.