Audi celebrates 8-millionth vehicle with Quattro AWD

A garnet red 2017 Q5 2.0 TFSI quattro rolled off the San José Chiapa, Mexico assembly line this week; fitting that a brand new
8-millionth Audi Quattro vehicle produced
Audi is celebrating the 8-millionth vehicle to receive Quattro all-wheel drive. (Photo: Audi)
edition of Audi’s bestselling North American model was also the 8-millionth vehicle to feature Quattro all-wheel drive.

Audi launched its Quattro all-wheel drive system at the 1980 Geneva International Motor Show in the now legendary Ur-quattro coupe, and since then the four-ringed Ingolstadt-based premium brand went on to win four World Rally Championship titles, six Pikes Peak Hill Climb victories, a title win in the U.S. TransAm series, two DTM (German touring car) titles, 11 national Super Touring Car Championships, and a Touring Car World Cup. More recently, in November of last year, Mattias Ekström and his private rallycross team EKS won both Driver World Champion and Team World Champion titles at the wheel of the Audi S1 EKS RX quattro in the FIA World Rallycross Championship.

8-millionth Audi Quattro vehicle produced
Quattro provides benefits in all types of weather conditions. (Photo: Audi)
more importantly, the fast-running, lightweight permanent Quattro all-wheel drive technology has helped Audi distinguish itself from competitive premium automakers, all of which have followed the brand’s lead by building the majority of their models with AWD systems of their own.

For a bit of technical history, Audi replaced the first-generation’s manually locking centre differential with the Torsen differential in 1986, which allowed variably distributed drive torque. The planetary drive arrived in 2005, which added an asymmetrical, dynamic distribution of power and torque.

Most of today’s Audis benefit from the all-weather traction of a self-locking centre differential. The technology improves driving dynamics no matter the road conditions
8-millionth Audi Quattro vehicle produced
The all-new Q5 gets Quattro as standard equipment as do most Audi models, while the rest offer it as an option. (Photo: Audi)
while improving safety in inclement weather, plus its lightweight design hardly hampers fuel economy.

In Canada, Quattro all-wheel drive is standard in the aforementioned Q5 compact SUV, as well as the Q7 mid-size SUV, A4 Allroad crossover, the all-new A5 sport coupe, A5 Cabriolet and S5 Sportback four-door coupe models, (A6 allroad quattro), A8 flagship luxury sedan, R8 sports car, plus all S and RS performance models, while it’s optional in every other Audi model.

An impressive 44-percent of Audi’s worldwide customers chose Quattro-equipped models in 2015, the Q5 being number one with about 262,000 unit sales. The strongest Quattro markets were the U.S., Germany, Canada, Russia, and the Middle East.

8-millionth Audi Quattro vehicle produced
AWD can mean you don’t have to chain up on your way to the ski hill. (Photo: Audi)
of our customers choose Quattro AWD when purchasing a model that doesn’t already receive it as standard equipment, as Quattro enhances handling and safety while providing greater winter accessibility to areas that are often off-limits without the use of cumbersome and inconvenient chains, such as our local ski hills,” said Chris Ongkiko, General Sales Manager of Dilawri Group’s Audi Downtown Vancouver. “Quattro comes standard with all of our SUVs and most of our car lines, however, so it’s just a matter of deciding which Audi best suits your needs.”
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