Photo: Trevor Hofmann, Canadian Auto Press |
BMW in the car share business? It’s all about the German automaker’s focus on maintaining
Photo: Trevor Hofmann, Canadian Auto Press |
Photo: Trevor Hofmann, Canadian Auto Press |
No doubt BMW took this information into consideration when developing its new i program, one that incidentally was initiated before Apple’s popular iPhone and iPad came to market. i stood for innovation, and the new i3 and i8 models are as innovative as electrified cars come, as is BMW’s approach to building them.
It all starts out before the materials even arrive at assembly, BMW doing its best to source components in-house for the sake of quality and to make sure their production
Photo: Trevor Hofmann, Canadian Auto Press |
That’s a big assumption, but it’s not without factoring in the car’s many other attributes.
Photo: Trevor Hofmann, Canadian Auto Press |
Photo: Trevor Hofmann, Canadian Auto Press |
That’s one of the primary ways the i3 won me over. No, I didn’t have a run-in with the police, but certainly could’ve easily let better judgment fall victim to a momentary lapse of reason. It’s one thing to deliver zero emissions, or near zero with the optional range extender engine, and simultaneously reduce your gas budget to near zero as well, but quite another to do so while providing such exhilarating performance. The i3 isn’t a powerhouse by BMW standards, its 125 kW electric motor and 18.8 kWh L-ion battery combination resulting in just 170 horsepower and 184 lb-ft of instantaneous torque, but when dropped into such a lightweight
Photo: Trevor Hofmann, Canadian Auto Press |
Unlike
Photo: Trevor Hofmann, Canadian Auto Press |
It’s during such times when you’ll notice the positive stares aimed your way, the i3 garnering a great deal of attention as there aren’t many yet on the road. While some brows are furled with obvious confusion in their twitching eyes, others offer big smiles and thumbs up, approving of what they see and supportive of the game-changing technology they’re witnessing. It’s a fine looking little runabout. BMW
Photo: Trevor Hofmann, Canadian Auto Press |
And yes, that upright and blocky design makes the i3 very roomy inside. You sit at a near compact crossover ride height, which will please most urban drivers as it allows good visibility all-round, while those in behind get a slight increase in seat cushion height for a better view through the windshield. Access to the second row comes via a set of clamshell doors, those in the rear hinged at the back “suicide” style. From a practical perspective it’s not the most advantageous as you need to open the front door in order to let rear passengers in or out, similar to some pickup
Photo: Trevor Hofmann, Canadian Auto Press |
That airy experience continues when the doors are shut, the i3’s lack of the usual centre stack that normally divides driver and front passenger making for an odd but welcome level of front leg roominess. Its ergonomically ideal too, the seating position just about perfect and all controls more than easily within reach. Earlier when I said the i3’s performance was one of the primary ways it won me over, I must say the car’s most alluring attribute for me is its interior design. I’m a sucker for the simple elegant lines of Bauhaus modernism and mid-century Danish furniture, which made me fall head over heals for the i3’s beautifully sculpted layered dash, my tester’s
Photo: Trevor Hofmann, Canadian Auto Press |
On top of this impressive background are two high-resolution digital displays, the first for primary instruments and the second for infotainment, while the pièce de résistance is the wonderfully complex gear selector, an all-in-one design that includes a start/stop proximity-sensing ignition button to the left of a backlit D, P, N, R display set within an elegant blue lighted surround and satin-finished aluminum casing. A separate Park button sits on top, while the shift lever can best be described as an upside down and backward apostrophe.
Photo: Trevor Hofmann, Canadian Auto Press |
I was initially wowed by the i3’s cabin during a previous test in which I was loaned a mid-grade Lodge model, but this time around BMW gave me the i3 in top-line Suite trim. While I loved the beautifully detailed Dalbergia brown leather upholstery (which like the Lodge model’s hides is naturally tanned via an olive leaf-based tanning agent, although BMW couldn’t verify if the leather was sourced from organically fed free-range cows – tongue firmly in cheek), would choose this trim’s 19-inch Turbine wheels over the 19s my previous tester employed, and certainly can’t argue against the additional $1,000 for these extras, I prefer the look and lighter hue of the
Photo: Trevor Hofmann, Canadian Auto Press |
Both models come impressively equipped with most of base Loft’s equipment, including automatic climate control, automatic LED headlamps, rain-sensing wipers, a multifunction leather-wrapped steering wheel, auxiliary cabin heating (an innovative heat pumping system that uses the energy of ambient air to warm the interior with 50-percent greater efficiency), heated front seats, BMW Assist emergency calling, BMW’s Remote Services bundle, the AC fast charging system and more.
All
Photo: Trevor Hofmann, Canadian Auto Press |
If you opt for Lodge trim you’ll lose the 100-percent recycled polyester fabric upholstery for the leather and wool combo I mentioned a moment ago, plus you’ll also say goodbye to BMW’s more basic Navigation Services Business in exchange for Navigation Services Professional. Lodge adds $3,600 to the base Loft’s $44,950 window sticker, both also needing $2,095 for freight and pre-delivery prep, while also adding proximity-sensing Comfort Access, satellite radio, auto-dimming interior and side mirrors, a universal remote garage door opener, an
Photo: Trevor Hofmann, Canadian Auto Press |
If more is your thing, an available $2,500 Technology Package adds a 12-speaker 360-watt seven-channel Harmon/Kardon audio upgrade; BMW’s camera-based Driving Assistant Plus package featuring adaptive cruise control with stop-and-go functionality, speed limit info, route-ahead assistance, and person recognition/approach control warning; BMW Online, the base system for ConnectedDrive Services that includes an internet portal with email, weather, news, and address information; Internet with unlimited data usage, allowing you to
Photo: Trevor Hofmann, Canadian Auto Press |
Additionally, a sportier set of 20-inch Double Spoke rims is available across the line for $1,300, while a standalone fast charging DC system may also be something to add, although your ability to actually use it will come down to a network of compatible fast charging DC stations being set up, which hasn’t happened anywhere in Canada yet. It’s only $750 and will eventually allow for an 80-percent charge in less than 30 minutes, so you may want to have it there for the future, but the stock system should be ample for most peoples’ needs.
Granted,
Photo: Trevor Hofmann, Canadian Auto Press |
If
Photo: Trevor Hofmann, Canadian Auto Press |
Fuel economy in mind, EVs aren’t rated by the usual L/100km system we’re used to, but rather the i3’s kWh/100km usage equals 12.9. The US EPA gives it a 124 eMPG (miles per gallon gasoline equivalent) rating, which equals 1.9 L/100km, making it the most fuel-efficient EPA-certified vehicle ever tested regardless of fuel type, while the i3
Photo: Trevor Hofmann, Canadian Auto Press |
So why isn’t everyone running down to their local BMW store and buying an i3? As already noted, it’s not inexpensive as far as subcompact models go, even considering its fabulously lush interior. Then again, compared to anything else on the road with a carbon fibre tub and CFRP exterior panels it’s a steal (we’re talking top-level supercars here) even at my almost fully loaded i3 Suite test model’s $56,800 price tag.
There are other reasons consumers are hesitant to go with a plug-in electric, however,
Photo: Trevor Hofmann, Canadian Auto Press |
How about its practical use? I don’t think you’ll have any trouble carrying your family,
Photo: Trevor Hofmann, Canadian Auto Press |
BMW
Photo: Trevor Hofmann, Canadian Auto Press |
In case you were wondering how BMW managed to bring such an amazingly good electric car to market seemingly out of nowhere, understand that they’ve been in the EV game for a lot longer than most realize. Over 40 years ago they pioneered the technology with a compact 1602 model, while the Mini E underwent a 600-vehicle global field test in 2009 that allowed BMW to accumulate more than 16 million kilometers of data. Two years later the 1 Series ActiveE brought in another 5 million km of information,
Photo: Trevor Hofmann, Canadian Auto Press |
So will I go electric with my next car? It’s a question many are asking themselves these days. I admit the thought of never having to pay for fuel is more than just tempting, but it took my first stint in an i3 to get me excited about going green. You’ve really got to experience it for yourself to know what I mean. The i3’s exotic supercar-like construction, totally eco-friendly materials and build processes, funky concept car styling, breathtakingly beautiful interior, and brilliantly fun performance have won me over, and my province’s reinstated $5,000 rebate certainly sweetens the pot. You can lop even more off the top if you live in Ontario or
Photo: Trevor Hofmann, Canadian Auto Press |
I’m not alone in my i3 enthusiasm, by the way. The diminutive Bimmer won the 2015 Green Car of the Year Award and numerous other accolades around the globe, as well as constant praise from most auto scribes.
As far as I’m concerned, the i3 is not only the best electric vehicle I’ve ever driven, but also one of the best cars I’ve ever experienced. Of course it’s hardly the fastest, best handling or most opulently equipped, but it totally impresses in all of these categories while delivering at much higher than average levels in so many other ways. The i3 is an electric car you can get passionate about, which makes it one of the most important EVs yet.
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