|Can you tell what type of vehicle this future Infiniti grille might belong to? Don’t worry, neither can we. (Photo: Infiniti)|
Cadillac and Lexus, for instance, don’t have seven-passenger crossover SUVs, whereas the latter is only just getting its compact crossover now and the former has nothing at all to offer. As for cars, Lexus does a good job in the full-size luxury sedan flagship department with its LS, but Acura’s RLX and Cadillac’s STX don’t quite measure up to the class leaders from Audi, BMW and Mercedes-Benz, while Infiniti’s Q70, its largest sedan, clearly battles it out in the mid-size luxury segment.
Why all this banter about “white” spaces needing to be filled? Because Infiniti’s latest
|Infiniti has its crossover and SUV segments covered well, this QX60 Hybrid one of the best values in its seven-passenger segment. (Photo: Infiniti)|
The press release that accompanies the photo is quite witty, actually. Dubbed, “INSPIRATION À LA INFINITI,” the Hong Kong based company talks about “Style and substance that push any pre-conceived limits,” adding that, “Soon, Infiniti will share a vision, its soul, on a scale not seen before from the company.” It cheekily comments on the rather esoteric photo by saying, “For now, this. For more − À bientôt.” Of course, most Canadians know this final comment translates from French to mean, “See you soon,” which we have oh so cleverly deduced must refer
|The mid-size Q70 gets a facelift for 2015. (Photo: Infiniti)|
The teaser photo captures a small portion of Infiniti’s now trademark grille with a slightly different wave-like mesh insert, although from what can be seen it’s impossible to know the exact model it belongs to, or even what segment the new model, or concept might occupy. We’re pretty confident that it’s not a new crossover or SUV, as Infiniti has these bases covered thoroughly. It currently does an excellent job in the seven-passenger SUV segment with what is arguably the best value available in its QX60 and QX60 Hybrid models, while its QX50 fills the just-over-compact
|This compact Q30 Concept will arrive in production trim later this year. (Photo: Infiniti)|
As for Infiniti’s car lineup, there are some holes that need to be filled. The new Q50 is doing a fine job fighting it out with BMW’s 3 Series and the like, while a newly refreshed 2015 Q70 means this mid-size four-door won’t likely get another update
|Infiniti hasn’t had a full-size luxury sedan flagship since the Q45 was pulled from the market in 2006. (Photo: Infiniti)|
|The beautiful 2009 Essence Concept is what Infiniti has based most of its current production model designs on. (Photo: Infiniti)|
Such a move would make sense for a number of reasons. First, Infiniti won’t necessarily be helped by a slow-selling image building car that requires advertising dollars and its dealers need to stock, but rather another lower priced entry-level model to get Nissan owners and other premium buyer wannabes into their dealerships in order to start the Infiniti ownership cycle, which will hopefully have them trading up through the brand’s lineup as they age and grow more successful. Second, Infiniti is already getting ready to launch two compact models in
|As exciting as a hybrid supercar might be for Infiniti’s brand image, it’s not what the brand’s dealers need. (Photo: Infiniti)|
Another possible model would be a four-door coupe, a new segment that is growing in popularity and fits Infiniti’s performance image to a tee. Performance in mind, the premium brand has been teasing us with gorgeous supercar-like sport coupes for years, so something along the lines of the beautiful 2009 Essence coupe or more exotic 2012 Emerg-E could be on the way. As pretty as these two concepts were, Infiniti doesn’t need another concept right now. Certainly a prototype to a future model would be acceptable, but the brand needs to introduce
|A smaller albeit sportier sedan than the old 2002 G20 would be just the thing to reinvigorate sales in the U.S. market. (Photo: Infiniti)|
Truth be told, Infiniti is planning to grow its portfolio by 60 percent over the next five years, so another small car and a full-size flagship sedan are more than just possible, they’re likely. No doubt, Infiniti is planning to fill other niches as well, such as the four-door coupe segment just mentioned, while offering up something more fully electrified than its current crop of hybrids.
Of course, it’s altogether possible that Infiniti isn’t talking size at all when referring to scale,
|Infiniti will update its profitable QX80 SUV for 2015. (Photo: Infiniti)|
For now we can only speculate, as the photo doesn’t lend itself to any specifics. We won’t know all of the details until the first week of October, but keep watching these pages just in case Infiniti decides to enlighten us more fully.
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