We’re not talking about major Chinese brands such as SAIC, Dongfeng, Guangzhou, Chery, BYD, or Brilliance going head-to-head with the big players already entrenched in our markets, but rather a global luxury brand currently sold here that’s owned by an Chinese automaker.
Zhejiang Geely Holding Corp, which produces five automotive brands including Volvo that it purchased in 2010 yet doesn’t even rate amongst China’s top 10 automakers, will bring a special long-wheelbase version of the S60 luxury sedan to North America starting next year, report According to Automotive News China (ANC).
If U.S. luxury consumers accept the S60L, this move could potentially open the floodgates to more Chinese-built vehicles from other well-established automotive brands. Volvo only ranks seventh amongst Chinese-made global luxury nameplates being considered by Chinese buyers, reported Forbes Magazine last month,
Why would some of these other carmakers consider following Volvo’s lead? According to the Chinese-owned Swedish brand, building its cars in China helps to minimize the risk of foreign exchange instability, as the relationship between the Yuan and U.S. dollar has been steady over the years. Could a Chinese-built Cadillac be next?
©(Copyright Canadian Auto Press)