So for the North American debut of this versatile subcompact, Honda pulled out all the stops with a lively, dynamic introduction featuring beachgoers carrying surfboards, young parents with strollers, bohemian musicians carrying guitars, and all sorts of other representatives of the Fit’s target market.
The new third-generation Fit already debuted in Japan back several months ago and went on sale in the Japanese domestic market starting in September 2013, so the Fit’s North American appearance wasn’t exactly the most highly anticipated event at the Detroit show. It was, however, an important event for Honda, which hopes
"The Honda Fit is a small car with big aspirations. Faster, more fuel-efficient and more fun, it’s a subcompact with larger-than-life-capabilities," said John Mendel, executive vice president of automobile sales for American Honda Motor Co. "It’s simply the best Fit to date and, we believe, a new benchmark in the small-car category."
Stylistically, the new Fit is more aggressive and polished looking the somewhat gawky previous model, with a bold front fascia, strong character lines, and bigger 16-inch wheels. It has roughly the same external footprint as the outgoing version (it’s actually
Despite its increased interior space, the third-generation Fit’s body has shed 26 kg of weight and seen an increase in structural rigidity. Combined with a revised suspension geometry this contributes to what Honda says is "notably enhanced ride quality and fun-to-drive characteristics" plus superior safety ratings.
Under the hood the North American Fit ditches the hybrid powertrain used in the Japanese domestic market car, opting instead for a newly-developed Earthdreams 1.5-litre four cylinder engine
Inside, the 2015 Fit promises a rich array of standard and available features for its segment. All 2015 Fit models will be equipped with Bluetooth connectivity, a rearview camera, and an Expanded View Driver’s Mirror. Available features include proximity sensing smart entry with pushbutton start, heated side mirrors, a moonroof, heated front seats, Honda’s LaneWatch display, a seven-inch audio colour touchscreen interface with HondaLink smartphone connectivity, and, for the first time in the Fit, leather-trimmed seating.
Mass production of the Fit will commence next month, and one can expect to see it in dealerships later this year.
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