Project Hero Land Rover Discovery designed to help Red Cross save lives
When the word "bespoke" is used in the same sentence as "Jaguar Land Rover" one tends to think of the highest quality leathers, veneers, wool carpets and convenience features rather than an "Advanced Command Vehicle" with integrated shortwave and GPS comm equipment, specialized toolkits, climbing gear, and power supplies, let alone a power-retractable covered landing pad for an onboard drone; and likewise when JLR's Special Vehicle Operations (SVO) gets mentioned it's usually in tandem with "Premium Paint Palette" finishes, Sentinel armoured vehicles, SVR and SVAutobiography halo models, or previously noted bespoke personalization, but in this case it's an orange and white search and rescue vehicle created by SVO for the Red Cross. This "bespoke" 2017 Land Rover Discovery, dubbed 'Project Hero', was designed and engineered by Jaguar Land Rover's Special Vehicle Operations for the Austrian Red Cross and presented to global media at the Geneva auto show earlier this month. An advanced communication Read Full Story