|Mazda2 is on its way! (Photo: Mazda)|
The Mazda2, known as Demio in Japan, has been rumoured to be heading to North America ever since fuel prices and concerns about financial stability changed the game and consumers started spending less for smaller, thriftier cars. Now it is official, with Jim O'Sullivan, President and CEO of Mazda's North American Operations, having announced that the Mazda2, which incidentally shares
|Mazda needs a subcompact model to pull in new customers. (Photo: Mazda)|
"You've asked us for it for a while now, and we've been studying the market to make sure we can make a business case for it across North America," O'Sullivan told a group of dealers. "As consumers' tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the Mazda3. Mazda2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom."
O'Sullivan gave no other information about the car, although the press release stated that we can expect to see the littlest Mazda make its North American debut this year in Los Angeles.
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