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Dealer Information

Subaru City

17708 111Avenue
Edmonton
Alberta
Buyer Reviews 18
Average Rating 8.1
Average Discount $1,597
Subaru Outback

Subaru Outback

Year Buyer Reviews Dealer Discount National Average
2024 1 $0 $0

Buyer Reviews

Rated 5

Buying a 2024 Subaru Outback, and saving $0 off of MSRP.
Joel from Sherwood Park, AB
reported on Sunday, December 31, 2023

Subaru Crosstrek

Subaru Crosstrek

Year Buyer Reviews Dealer Discount National Average
2024 1 $500 $250
2019 1 $500 $250
2018 1 $1,000 $500

Buyer Reviews

Rated 10

Buying a 2024 Subaru Crosstrek, and saving $500 off of MSRP.
Calgary Subaru dealers were not as good/flexible to deal with as Subaru City in Edmonton. It appears that automobile dealers overall still believe there is a shortage of new vehicles, which presents an opportunity for maximizing their profit.
Larry from Calgary, AB
reported on Sunday, August 20, 2023

Rated 8

Buying a 2019 Subaru Crosstrek, and saving $500 off of MSRP.
I went in with the Car Cost Canada quote in hand to assist in negotiating a good new car price. Sales person conveyed that the dealership would not budge on certain administrative fees that seemed too high to me.
Anna from Edmonton, AB
reported on Saturday, September 01, 2018

Rated 9

Buying a 2018 Subaru Crosstrek, and saving $1000 off of MSRP.
Con from Lloydminster, AB
reported on Thursday, June 21, 2018

Subaru Ascent

Subaru Ascent

Year Buyer Reviews Dealer Discount National Average
2020 1 $6,500 $3,250

Buyer Reviews

Rated 1

Buying a 2020 Subaru Ascent, and saving $6500 off of MSRP.
Ken from Airdrie, AB
reported on Monday, April 19, 2021

Subaru Forester

Subaru Forester

Year Buyer Reviews Dealer Discount National Average
2018 1 $1,750 $875
2012 4 $1,625 $2,302
2011 3 $1,666 $1,765

Buyer Reviews

Rated 9

Buying a 2018 Subaru Forester, and saving $1750 off of MSRP.
Who from St. Albert, AB
reported on Thursday, August 02, 2018

Rated 8

Buying a 2012 Subaru Forester, and saving $1500 off of MSRP.
Both Edmonton Dealerships are owned by the same family so they don't like to negotiate. I have family in Lethbridge so I used my Car Cost report to negotiate a price here which Subaru City reluctantly met. My sales guy says they don't usually negotiate but will price match other dealers and mentioned that they usually compete with Centaur Subaru in Calgary because they are willing to "give cars away". Bottom line if you want a good deal get a quote from outside the city.
RAYMOND from Edmonton, AB
reported on Wednesday, May 23, 2012

Rated 9

Buying a 2012 Subaru Forester, and saving $1000 off of MSRP.
Vehicle - budget, space, safety. I had a budget of after tax all included budget of 35,000 for the car, with 2011 cash incentives, I decided to go with 2011 Forester. however, due to lack of inventory, there was no longer 2011 model available when I decided to buy, I raised my budget by 2000 and went with 2012 model. I am 6'1, and I appreciate a good head room and leg room. after comparing Rav4, Tiguan, Escape, and Forester, It was down to Forester due to depreciation value and budget. Dealer I started with Rally Subaru. they were great until I decided to buy, and they asked me for a "good faith" deposit. i.e. when I negotiate price with the sales rep, he ask me for the deposit for him to bring the price to his manager. I was unimpressed, and left with anger. I did my research online and found this good faith deposit would take my bargain power away as the deposit is nonrefundable with lots fineprints. Then a friend referred Ken Hutzal to me. Ken is pretty nice and was respectful. There was no good faith deposit at Subaru City, and they were great on negotiation and showed their "good faith" to make the deal.
sean from EDMONTON, AB
reported on Tuesday, November 01, 2011

Rated 9

Buying a 2011 Subaru Forester, and saving $1500 off of MSRP.
I started with 3% above wholesale but their wholesale did not include a few items. Suggest you know the wholesale price from CarCostCanada and ask up front what their wholesale price actually is ie. what does it include or not include comaparatively and then do the 3%. It helps to know what the finance rates are ahead of time. You can go in with more confidence on what you can or cannot afford.
Anne from Alberta, AB
reported on Tuesday, October 04, 2011

Rated 8

Buying a 2012 Subaru Forester, and saving $1000 off of MSRP.
Claimed freight cost $140 more than CarCostCanada's claims, but admitted the wholesale price was accurate. Dealer not willing to budge much on price, but overall buying experience was better than I expected. Had been warned about VIN etching fees and the like at Subaru City, but they were quick to wave those.
Christopher from Edmonton, AB
reported on Friday, September 23, 2011

Rated 10

Buying a 2011 Subaru Forester, and saving $2500 off of MSRP.
No hassles
Brad from Edmonton, AB
reported on Tuesday, September 13, 2011

Rated 7

Buying a 2011 Subaru Forester, and saving $1000 off of MSRP.
Chose Subaru City mainly because it was only 1 of 2 local dealers. We agreed on 4.5% markup from CCC but they also tried to add in their doc fee and a "road warranty fee"
Raymond from Edmonton, AB
reported on Thursday, August 11, 2011

Subaru WRX

Subaru WRX

Year Buyer Reviews Dealer Discount National Average
2018 1 $250 $125

Buyer Reviews

Rated 10

Buying a 2018 Subaru WRX, and saving $250 off of MSRP.
Mylène from Fort Saskatchewan, AB
reported on Tuesday, December 12, 2017

Subaru Impreza

Subaru Impreza

Year Buyer Reviews Dealer Discount National Average
2017 1 $1,750 $875
2012 1 $1,500 $1,515
2011 2 $1,750 $1,963

Buyer Reviews

Rated 10

Buying a 2012 Subaru Impreza, and saving $1500 off of MSRP.
I took the wholesale price report and put it down on the desk in front of the salesman. He smiled and said "ok yes we can work with this, about 30% of customers come to us with this report. After going back and forth 2x I paid cost plus 4% and 10% off accessories. I was pleased and it was a good experience. Travis is young and hip and he'll convince you on a subaru.
paula from sherwood park, AB
reported on Monday, January 23, 2012

Rated 9

Buying a 2011 Subaru Impreza, and saving $1000 off of MSRP.
By adding 5% to the invoice price of the vehicle, we went into negotiations aiming to reduce the price by $1400. Due to the popular and relative "niche" nature of the vehicle I expected that they would not lower the price by much, however, we were able to negotiate the inclusion of accessories that we wanted in the price of the purchase. In the end, we saved $970. We were able to have the dealer "throw in" $900 worth of accessories that we were going to purchase anyway (short throw shifter, short throw bushing, window tint), plus reduce the price of two additional accessories by 10% (rear view mirror with homelink and roof rails)...that was an additional $70 in savings. The sales rep did not use high pressure sales tactics, which was nice. However, be firm regarding adding or excluding options that you do or don't want (e.g. paint protection package, security package, extended warranty).
Adelbert from Edmonton, AB
reported on Friday, October 07, 2011

Rated 9

Buying a 2011 Subaru Impreza, and saving $2500 off of MSRP.
will from Edmonton, AB
reported on Wednesday, August 17, 2011