For some automakers the annual Canadian Black Book Best Retained Value Awards are a bittersweet pill. Imagine taking home
|All nine CBB awards were presented to Cyril Dimitris, VP of Sales and Marketing of Toyota Canada by Brad Rome, CBB. (Photo: Toyota Canada)|
Such was the case for both Toyota and Volvo whose FJ Cruiser and XC70 took first place in the “Midsize SUV” and “Entry Luxury Car” categories respectively, yet the FJ Cruiser hasn’t been available in our market since the last eight examples trickled away in 2015, and the XC70 ended its run last year with just one 2016 model leaving a single Volvo showroom last month.
Chevrolet, Mercedes-Benz, Nissan, and Ram also had long-gone models make the cut, although their respective Avalanche, GLK, Quest, Xterra, and Cargo Van were only runners up, but better late than never.
Vehicles that consistently retain high values save consumers money
|Toyota’s FJ Cruiser might be discontinued, but it’s still the best performing model for retained value after four years at 83 percent of MSRP. (Photo: Toyota Canada)|
“After a decade of presenting these awards, we’ve established that it is necessary to recognize the brands that really excel in terms of retained value, across all their products,” said Brad Rome, President, Canadian Black Book. “That said, our number one priority in presenting these awards, is to help consumers know what models and brands provide the best opportunity to save money in the long term.”
Important, while called the “2017” Best Retained Value Awards the vehicles in question were from the 2013 model year; hence the reason many are discontinued.
|Jeep’s Wrangler is consistently strong, this 2013 model retaining 82 percent of its initial value since new. (Photo: FCA)|
It should also be noted that retained (or resale) values are subject to many factors, from the strength of a brand and/or model within the pre-owned auto market to exactly where a given model is in its lifecycle (older designs awaiting refreshes can be prone to quicker devaluation), to a vehicle’s MSRP and the perceived value associated with that price, or for that matter a vehicle’s popularity amongst fleet buyers (especially rental fleets) to others’ lack of popularity overall, while buying patterns can also be dictate by outside forces such as fuel prices, so a vehicle nameplate that doesn’t make the top three in its category shouldn’t be seen
|Toyota’s 2013 Tacoma retained 82 percent of its MSRP over four years. (Photo: Toyota Canada)|
Either way, with a pre-owned vehicle market exceeding 2.8 million units and total value of $38.9 billion, according to DesRosiers Automotive Consultants, getting it right is critical for automakers and auto retailers.
Once again Toyota reigns supreme for resale values
Surprise, surprise, on this 10th annual 2017 Best Retained Value Awards list Toyota is once again the number brand with eight first-place finishes, the Japanese
|The 2013 Prius C was the best performing hybrid and highest in resale value in the subcompact car segment. (Photo: Toyota Canada)|
“At the heart of the great product we deliver to Canadians is our commitment to adding value to the overall ownership experience,” said Larry Hutchinson, President
|Camry has long been a perennial mid-size car winner. (Photo: Toyota Canada)|
Toyota has received 49 CBB awards since 2010, whereas its closest competitor has only claimed 12.
Of note, Toyota’s luxury division Lexus didn’t have a single category winner once again, but took home more third placements than any other brand with four to its credit, while it also saw a number of models move up through the ranks, others that were new arrivals replacing rivals this year, and a couple merely trading places.
Porsche continues to dominate the luxury sector
|Porsche is king of luxury brands with more first place finishers than any rival. (Photo: Porsche)|
Audi achieved multiple victories too, winning the “Luxury Car” prize with its A7, while also earning second place in that category with the A5, although lamenting the loss of third for its A6, which was removed by Lexus GS, while the Q5 once again ran away with the “Compact Luxury SUV” segment, and TT held on to second in the “Sports Car” class, although it should be noted the R8 was replaced by
|Audi’s A7 offers premium buyers very strong retained value. (Photo: Audi)|
Along with the G-Class claiming victory in the “Full-Size Luxury SUV” category and the aforementioned GLK earning runner up status, Mercedes-Benz switched places with Nissan’s NV to take top spot in the “Full-Size Van” segment, while its CLS-Class dropped a place to make way for the Lexus LS in the “Premium Luxury Car” category.
Dodge and Jeep are the only domestic winners
|There’s no shortage of muscle car fans that want a pre-owned Dodge Challenger. (Photo: FCA)|
“FCA continues to lead the way for retained value among domestic brands,” added Rome. “The Challenger and Wrangler are perennially bringing home Canadian Black Book awards, which speaks to their overall desirability.”
Some bad news for the Windsor, Ontario based manufacturer is their Dodge Charger being demoted to second behind the aforementioned Avalon that moved up one, plus the Jeep Compass getting bounced right out of third by the Toyota RAV4, and the Dodge Durango also shunted off the grid after being in second place in the “Full-Size SUV” class, replaced by GMC’s Yukon XL.
One-segment wonders include Subaru, Honda, and Nissan
|Honda’s 2013 Odyssey was held its initial value better than any other minivan, while Honda achieve the most second-place finishes. (Photo: Honda)|
An honourable mention has to go to Honda for being the bridesmaid more often than the bride, its Fit falling from first to second amongst sub-compacts, the Civic new to the compact crowd in second place as well, the Accord maintaining number two within the mid-size segment, the Ridgeline falling one spot amongst small pickups to third due to an upward move by Nissan’s Frontier, and the CR-V unceremoniously booted out of the compact CUV segment altogether by the aforementioned near cult-classic Nissan Xterra.
Subaru wins best retained brand value overall amongst cars
|Subaru’s 2013 XV Crosstrek was strongest amongst compact cars, plus Subaru won best retained value overall in the car sector. (Photo: Subaru)|
As you might have guessed, Toyota took home the Overall ‘Truck/SUV’ Award, while Porsche unsurprisingly earned the Overall ‘Luxury’ Award.
Of note, Best Overall Brand Award winners are chosen by averaging the retained value of each brand’s entire vehicle lineup over four years, with the highest average in each of three categories awarded.
|Toyota’s 2013 Avalon was tops amongst full-size cars. (Photo: Toyota Canada)|
“Depreciation is the single largest expense of owning a vehicle, more than gas, maintenance or insurance. Understanding your vehicle’s retained value is extremely important for anyone researching to buy, sell or trade-in any vehicle,” says Brian Murphy, VP Research and Editorial, Canadian Black Book.
To help appreciate how important it is to find out which brands retain their value best, third-party analytical firm J.D. Power and Associate’s monthly PIN Automotive
|Mercedes’ G-Class is a regular winner, holding its value despite a lofty initial price. (Photo: Mercedes-Benz)|
The biggest losers include some surprising and unsurprising names
|Volvo’s 2013 XC70 crossover remains popular for good reason. (Photo: Volvo)|
|Porsche’s Cayenne remains top mid-size luxury SUV in pre-owned market. (Photo: Porsche)|
Record highs reflect strength of overall used car market
The record high results mentioned earlier are reflected in overall used vehicle value performance last year. After analyzing data used for this year’s awards, CBB concluded that wholesale values increased by an average of one percent across the board, with an average Canadian retained value of 50.6 percent after four years.
|Overall Toyota’s 2013 models dominated CBB’s most recent retained value study. (Photo: Toyota)|
Vehicle types with the lowest depreciation in 2017 were small pickup trucks that retained 73 percent of their average MSRP over four years, full-size luxury SUVs at 60 percent, full-size pickup trucks at 59 percent, and full-size SUVs at 58 percent.
“Canadian market demand and US demand for Canadian used trucks and SUVs are driving up their retained and future values,” continued Murphy. “To get the most bang for your buck, it seems trucks and SUVs are currently the best bet,”
On that note, sub-compact cars held the least amount of their value at 37 percent.
List of 2017 Best Retained Value Awards winners and runners up (with notes):
1. Toyota Prius C (switched places from last year)
2. Honda Fit (switched places from last year)
3. Kia Soul (same)
1. Subaru Crosstrek (replaced Toyota Prius V)
2. Honda Civic (new)
3. Subaru Impreza (dropped down one place and replaced Mitsubishi Lancer)
1. Toyota Camry (same)
2. Honda Accord (same)
3. Subaru Outback (same)
1. Toyota Avalon (switched places from last year)
2. Dodge Charger (switched places from last year)
3. Chrysler 300 (same)
Entry Luxury Car:
1. Volvo XC70 (same)
2. Lexus IS (same)
3. Lexus ES (replaced Lexus CT 200h)
1. Audi A7 (same)
2. Audi A5 (same)
3. Lexus GS (replaced Audi A6)
Premium Luxury Car:
1. Porsche Panamera (same)
2. Lexus LS (switched places from last year)
3. Mercedes-Benz CLS-Class (switched places from last year)
1. Dodge Challenger (same)
2. Audi TT (same)
3. Ford Mustang (same)
Premium Sports Car:
1. Porsche Boxster (moved up one and replaced Porsche Cayman)
2. Porsche 911 (new)
3. Nissan GT-R (replaced Audi R8)
1. Jeep Wrangler (same)
2. Nissan Xterra (replaced Honda CR-V)
3. Toyota RAV4 (replaced Jeep Compass)
1. Toyota FJ Cruiser (same)
2. Toyota 4Runner (same)
3. Toyota Highlander (same)
1. Toyota Sequoia (same)
2. GMC Yukon XL (replaced Dodge Durango)
3. Chevrolet Suburban (replaced Ford Expedition)
Compact Luxury SUV:
1. Audi Q5 (same)
2. Mercedes-Benz GLK (replaced Land Rover Range Rover Evoque)
3. Volvo XC60 (same)
Midsize Luxury SUV:
1. Porsche Cayenne (same)
2. Lexus GX (switched places from last year)
3. Lexus RX (switched places from last year)
Full-Size Luxury SUV:
1. Mercedes-Benz G-Class (moved up two and replaced Audi Q7)
2. Land Rover Range Rover (same)
3. Lexus LX (new)
1. Honda Odyssey / Toyota Sienna (Sienna moved up from second to tie for first)
3. Nissan Quest (same)
Compact Commercial Van:
1. Nissan NV200 (new)
2. Ram Cargo Van (same)
3. Ford Transit Connect (dropped down three places)
1. Mercedes-Benz Sprinter (switched places from last year)
2. Nissan NV (switched places from last year)
3. Ford E-Series (replaced GMC Savana)
1. Toyota Tacoma (same)
2. Nissan Frontier (switched places from last year)
3. Honda Ridgeline (switched places from last year)
1. Toyota Tundra (same)
2. GMC Sierra HD (moved up one and replaced Ford F-Series)
3. Chevrolet Avalanche 1500 (new)
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